Last week I extensively explained the drama YouTube created with their recent copyright crackdown. The long and short of it was part of the problem was with Multi-Channel Networks leaving a good number of their partners out in the cold, but the bigger issue is YouTube's broken ContentID system. ContentID has always been a problem for users not protected by a Network, now it was suddenly getting more attention because of those Networks dividing their partners into two pools, one no longer protected from ContentID scans.
So far, the ContentID system has claimed videos created completely from scratch with all original material, they have violated Fair Use laws, and allowed third parties to claim videos they have no rights to at all and allow them to collect profits from them until a dispute is settled through YouTube's broken dispute system.
YouTube finally responded, pretty much to tell everyone that they are doing nothing wrong and to just deal with it. Here's the email:
Hi from YouTube,
You might have heard about, or been impacted by an increase in copyright claims made on videos over the past week. We're getting in touch to explain what's happening and how you can get back to creating and monetizing great videos.
Content ID is YouTube's system for scanning videos for copyrighted content and giving content owners choices on what they want us to do with them. Last week, we expanded the system to scan more channels, including those affiliated with a multi-channel network ("MCN"). As a result, some channels, including many gaming channels, saw claims appear against their videos from audio or video copyright holders.
Understanding Content ID claims
Keep in mind one video may contain multiple copyrighted works, any of which could potentially result in a claim. For example a record label may own music playing in the video (even in the background), a music distributor may own a game's soundtrack, or a game publisher may own in-game cinematic content.
Also, online rights are often resold to companies like music labels and aggregators. While you might not recognize the owner, this doesn't necessarily mean their claims are invalid.
Deciding what to do
When a claim is made, you'll see what's been claimed, who's claimed it, what type of claim it is (audio or video), and you can play back the part of your video that it matched. We want to make it as easy as possible for you to act on Content ID claims, and you can find out all your next steps, dispute options, and other troubleshooting resources here.
It's also important to know that most claims won't impact your account standing.
Tips for new videos
If you're creating videos with content from other people, remember that rights ownership can be complicated and different owners have different policies. Be aware of music. Many games allow you to turn off background music, while leaving sound effects enabled. And if you're looking for music you can freely use (and monetize!), check out our Audio Library.
Whether gaming, music or comedy is your passion, know that we love what you do. We've worked hard to design Content ID and other tools to give everyone — from individual creators to media companies — the opportunity to make great videos and earn money. As YouTube grows, we want to make sure we're providing the right product features to ensure that everyone continues to thrive.
The YouTube team
So you see, it's your fault.
In a way, they are right. It is our fault for using YouTube. As long as people keep creating content for them to make billions of dollars with, what incentive do they have to change? Force you to use Google+ to make use of some of YouTube's features, users complain and keep using it. Screw over content providers, the people allowing YouTube to make their money, and users bitch and keep using it.
If you don't want to make videos and host them elsewhere, then perhaps you should just create a company (Pirames International Srl anyone?) and start claiming content across Youtube and temporarily collect profits until the dispute is settled. Some companies have been doing it for years with YouTube never addressing it. That seems the safer way to make money on YouTube until they decide to fix the ContentID system.
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About the Author - Jeremy Shane
Jeremy was born in a small mountain village of a strange foreign land called Weystvurginea. Banishment for liberal views saw him spend years wondering the east coast until he decided to bike to California. When he saw how long a trip it was, he drove instead. Now he's living it up in a low humidity climate, sometimes working on his photography and when not, he writes for us covering books (by way of his blog: Reading Realms), gaming, tv, movies, comics, conventions in the SoCal area, and creates a weekly webcomic: A Journey Through Skyrim. If you look for him offline, start in the L.A. area; online start at: www.jeremyshane.info for his profile and all the social networks he's on... or just follow him on twitter, he seems to be on there a lot: @jeremyshane.
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