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Spin Control on Inhuman: What Marvel Does Well and DC Doesn't

Spin Control on Inhuman: What Marvel Does Well and DC Doesn't

In Axel Alonso's latest promotional column on CBR, the Marvel Editor in Chief joins with Matt Fraction to make sure you all know there's no hard feelings over Inhumanity.



Source: Marvel's Unofficial PR Department

Ah, Axel-in-Charge, the weekly promotional column on ComicBookResources where Marvel's Editor in Chief, Axel Alonso, uses the mechanisms of the biggest site in comics "journalism" to convey a focused message about the products his company sells. It's a lot like President Obama's weekly column in the New York Times... oh wait, that doesn't exist, because it would be fucking stupid. In any case, the latest column addresses the replacement of Matt Fraction on Inhumanity by Charles Soule. Here's some excerpts:

"This is just an instance where we -- meaning Marvel and the writer, Matt Fraction -- came to the realization that we weren't on the same page, we probably never would be, and no one would benefit if we tried to force it to work," Alonso told CBR. "The series that Matt wanted to write would have been good, no doubt about it, but it was not the series we need to lay the foundation for this new universe within the Marvel Universe."

 

And:

"It didn't make sense to continue working together on this book," the writer added. "I was not fired. I am not fired. I am still employed. We are all still friends. 'Inhuman' is a really big deal for all involved. You need to be moving as one."

 

So there you have it. Put away the pitchforks and torches (that no one had out in the first place).

While watching Marvel's corporate PR machine (and it's virtual extension, CBR) at work is entertaining, it also serves to illustrate how easy it is, with the largest bastions of "journalism" in comics at the disposal of its largest publishers, to control the message on these kinds of incidents, which makes it all the more astonishing that DC seems to fail to do it at every turn.

We'll say this, which, in our own somewhat biased opinion, means a lot more: Charles Soule is a great writer, and Inhuman is likely to be better for his participation. Further, Matt Fraction kicks ass on books where he has a lot of freedom to write off-beat stories, like Hawkeye and Sex Criminals. So honestly, we don't see the downside.





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About the Author - Jude Terror


Jude Terror is the Webmaster Supreme of The Outhouse and a sarcastic ace reporter dedicated to delivering irreverent comics and entertainment news to The Outhouse's dozens of loyal readers. Driven by a quest for vengeance, Jude Terror taught himself to program and joined The Outhouse. He instantly began working toward his goal of forcing the internet comics community to take itself less seriously and failing miserably.  Ironically, our webmaster, whose website skills know no end, has very little understanding of social networks or how they work.  Regardless, you can find him on Twitter, Facebook, and Tumblr, but would probably have the most luck just emailing him.

 


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