Yesterday, we got you caught up to speed on the reports circulating around the net this weekend that Marvel had, for some reason, stopped selling single issue comics to big book retailers like Barnes & Noble and Books-a-Million. Today on Publishers Weekly, Marvel VP of Sales Peter Gabriel confirmed the story, and gave the reason behind the decision:
Gabriel confirmed that Marvel's single-issue comics program to bookstores has been ended. He said that Marvel ended newsstand sales of print comics “about two years ago,” and the single-issue program at BAM and B&N “ended almost three months ago to no fanfare or notice from the comics industry.” Gabriel said “the business in the direct market [the comics shop market] is a much stronger model and try as we might, we have not been able to make the comics newsstand model work for years, I don’t think anyone has.”
Gabriel went on to say that there was No Way Out of this decision, and that anyone looking to revive the newstand heydey of comics was Digging in the Dirt. Instead, Marvel hopes to Shock the Monkey of sales through the direct market and digital distribution, comparing the digital market to a Sledgehammer of opportunity.
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