Marvel has stopped offering single issues to big book retailers because they're not profitable.
Yesterday, we got you caught up to speed on the reports circulating around the net this weekend that Marvel had, for some reason, stopped selling single issue comics to big book retailers like Barnes & Noble and Books-a-Million. Today on Publishers Weekly, Marvel VP of Sales Peter Gabriel confirmed the story, and gave the reason behind the decision:
Gabriel confirmed that Marvel's single-issue comics program to bookstores has been ended. He said that Marvel ended newsstand sales of print comics “about two years ago,” and the single-issue program at BAM and B&N “ended almost three months ago to no fanfare or notice from the comics industry.” Gabriel said “the business in the direct market [the comics shop market] is a much stronger model and try as we might, we have not been able to make the comics newsstand model work for years, I don’t think anyone has.”
Gabriel went on to say that there was No Way Out of this decision, and that anyone looking to revive the newstand heydey of comics was Digging in the Dirt. Instead, Marvel hopes to Shock the Monkey of sales through the direct market and digital distribution, comparing the digital market to a Sledgehammer of opportunity.
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About the Author - Jude Terror
Jude Terror is the Webmaster Supreme of The Outhouse and a sarcastic ace reporter dedicated to delivering irreverent comics and entertainment news to The Outhouse's dozens of loyal readers. Driven by a quest for vengeance, Jude Terror taught himself to program and joined The Outhouse. He instantly began working toward his goal of forcing the internet comics community to take itself less seriously and failing miserably. Ironically, our webmaster, whose website skills know no end, has very little understanding of social networks or how they work. Regardless, you can find him on Twitter, Facebook, and Tumblr, but would probably have the most luck just emailing him.
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