Ah, the White Lanterns. Born out of the Blackest Night/Brightest Day super-mega-crossover events, the White Lanterns are a concept that must be handled carefully. No, we’re not talking about the nebulous and super-powerful “white energy” they wield, we’re talking about their “White Lantern Power Rings”. You see, when you use the words “White” and “Power” in the same phrase, terrible mistakes tend to happen.
Take, for example, the new collectable White Lantern Power Battery and Ring set, which appears in this month’s issue of Previews. Diamond correctly lists it on their webpage, advertising a White Lantern 1:1 Scale Power Battery Prop w/ Ring for $199. No problems there, unless you count the fact that you're paying 200 bucks for a device whose only purpose is to promote abstinence by making sure nobody who owns one will ever get laid. The important thing is, it's clear that this is a comic book collectible, and not a magical device to fuel cosmic racism. Their catalog, on the other hand, has a rather… unfortunate listing.
Oopsie! Looks like someone's accidental racism detection intern was asleep on the job while proofreading! Yeah, we know, DC isn't really supporting white power (though maybe they're covertly attempting to appeal to the Duck Dynasty demographic). But hey, when you play with fire, you're gonna get burned, and when you accidentally sell a $200 racist toy, you're gonna get the Has DC Done Something Stupid Today counter reset. That's just the way these things work.
There's a reason the white power ranger was only ever called the white ranger. Never did the word "power" appear in his title.
So congrats, DC, on your first stupid act of the year! May there be many more to come in 2014!
Update: In the comments below, Paul Sebert pointed out that this isn't the first time DC has accidentally advertized white power. From the June 2006 Previews catalog (page 399), check out this Superman shirt:
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