Image Comics held their Image Expo yesterday, announcing a ton of new series by big name and up and coming creators, and scoring an assload of good publicity in the process. Unwilling to let this challenge go unanswered, Marvel Comics is vying for some publicity of their own, by... launching a Doop series?!
"Booyah!" said Marvel Editor in Chief Axel Alonso, quite proud of himself. "Ed Whobaker?"
Indeed, Marvel has scored a huge publicity win amongst the 100 people who will purchase a Doop ongoing series before it's canceled six months from now, possibly via some marketing trickery that claims the book was always intended as a mini-series. But for the rest of the comics readership, the move comes off as slightly bizarre, as foreshadowed by the teaser Marvel released earlier this week hyping the announcement.
"Shut the fuck up," said Jason Aaron, who pretty much only knows how to write characters as Mary Sues. "Doop is the greatest character in the history of the Marvel Universe!"
It's true that Aaron once wrote an issue of Wolverine and the X-Men that showed Doop to basically be like a green version of Wolverine, but will readers shell out $3.99 a month to read about the adventures of Doopverine?
"They will if it crosses over with the latest super-mega-crossover event that will change the face of the Marvel Universe forever," explained Chief Creative Officer Joe Quesada upon whom Doop's look is based. "They will if they know what's good for them."
On the bright side, the series is written by Peter Milligan, who co-created Doop along with Mike Allred back during their weird X-Force/X-Statix run. Allred, who knows better, will only be providing covers, while David Lafuente, whose talents are well suited to drawing a floating, shapeless blob, will handle interior art chores.
But we kid, Marvel. We don't want to come off as mean-spirited (that ship has sailed, hasn't it?). We like Doop as much as the next guy, in an occasional guest spot or as part of an ensemble cast, and this is a strong creative team. But there's no fucking way in hell this sells more than 20,000 copies for a sustained period, and if this series lasts more than a year, I'll give up blogging forever (now they have a real incentive to make this work).
All-New Doop #1 will hit stores in April. Here's the press release:
The Strangest Mutant of All Takes Center Stage in ALL-NEW DOOP #1!
This April, the strangest mutant of them all is thrust into the spotlight in ALL-NEW DOOP #1 – a new series from Doop co-creator and legendary X-scribe Peter Milligan and blockbuster artist David Lafuente!
Who is Doop? Actually…what is Doop? Living in the margins of the X-Men, Doop’s origins have always remained shrouded in mystery as he hovered around with his video camera – freaking out readers and fellow X-Men alike. But his time has finally come! Where did Doop come from? What is he? The Doop shall inherit the Earth! And this adventure will prove once and for all that Doop is, in fact, the most powerful X-Man!
“Doop has been a favorite character of mine ever since his first appearance in X-FORCE,” says Senior Editor Nick Lowe. “But fans have really taken notice since he’s been showing up in WOLVERINE AND THE X-MEN and his popularity has surpassed that of even Gambit and Cable! And with Doop co-creators Peter Milligan (writing) and Mike Allred (covers) involved, along with David Lafuente on interior art, this is going to be amazing.”
From the pages of the blockbuster X-Men crossover Battle of the Atom comes the story you didn’t see! Did you know Doop was an integral part of stopping the evil X-Men from the future? Don’t believe us? You will! Plus, don’t miss Doop finally express his feelings for Kitty Pryde – in a way only Doop can!
Don’t miss an untold tale of one of the X-Men’s weirdest that will have you on the edge of your seat when ALL-NEW DOOP #1 hits comic shops and digital devices this April!
ALL-NEW DOOP #1
Written by PETER MILLIGAN
Art by DAVID LAFUENTE
Cover by MIKE ALLRED
ON-SALE THIS APRIL!