Hero Ventures, the company partnering with Marvel to create The Marvel Experience, a traveling live show that is best described as a sort of Marvel circus, released the first concept art of the venue today: a two acre, 80,000 square foot complex consisting of multiple connected domes designed to resemble a S.H.I.E.L.D. mobile command center (think: the complex where they were studying Thor's hammer in the first Thor movie). Aaron Sims, a special effects artist who has worked on films like Transformers, X-Men: First Class, The Incredible Hulk, and The Amazing Spider-Man is one of the top minds behind the design. The concept art features a S.H.I.E.L.D. helicarrier floating above the domes, as well as superheroes including Iron Man flying outside the complex, but I guess, if we're being totally serious, we can reasonably assume that's just for effect in the art, and Hero Ventures does not actually possess helicarrier technology.
And totally serious is what I plan to be, just in case Hero Ventures DOES possess the ability to build a helicarrier and an Iron Man suit, because if they do, they can easily crush me beneath their technologically superior boot heel.
After the life-threatening disaster that was the Spider-Man: Turn Off the Dark Broadway show, I started out skeptical about a traveling Marvel live event, and somewhat concerned about the death toll it could rack up around the country, but seeing this art, I can't help but get kind of excited. The "Experience" will feature motion rides, interactive shows and games, original animated films, and more. If you have kids, this would be a spectacularly awesome thing to take them to. If you are a kid, why are you reading this site? Get out of here. It's highly inappropriate.
Here's the press release:
HERO VENTURES & MARVEL ENTERTAINMENT UNVEIL INNOVATIVE DOME DESIGN FOR “THE MARVEL EXPERIENCE” LAUNCHING IN 2014
First-Look Of “The Marvel Experience” 2-Acre Custom Mobile Dome Complex
Today, Hero Ventures released a first-look rendering of the highly anticipated design of The Marvel Experience domed complex set to tour the country in 2014.
Canvassing a 2-acre footprint of more than 80,000 square feet, this state-of-the-art, custom built multi-Dome complex will represent the first time a venue of this type, size and scope will be utilized for a mobile tour. From the outside, The Marvel Experience resembles a temporary S.H.I.E.L.D. installation or “Mobile Command Center,” with the facility’s apex towering more than six stories high. Inside, a maze of connected Domes will lead guests through an array of interactive games and original animated short films including the first- ever traveling motion-based ride, where guests become immersed in this original adventure only found in The Marvel Experience. This unique, themed entertainment experience is scheduled to visit select US and Canadian markets for weeks at a time in each city and is designed to engage audiences through compelling family entertainment with a production value consistent with the iconic nature of the Marvel Super Heroes.
The touring experience was designed in concert with a team of industry renowned all-stars and award winners including one of the motion picture industry’s most noted concept artists, Aaron Sims, who art directed the illustration. Sims, who will also be offering up his unparalleled vision for the Tour’s character and environment animation is no stranger to the Marvel Universe. He has brought Marvel characters to life through his work on numerous feature films including, Marvel’s The Incredible Hulk, Sony’s The Amazing Spider-Man, and Fox’s X-Men: First Class. Sims is one of the Industry’s most prolific special effects artists having worked with Steven Spielberg on A.I. and War of the Worlds, Michael Bay’s Transformers and many other visually spectacular films.
“The Marvel Experience and our innovative Dome environment is the future of themed entertainment. Aaron and our entire team have done a masterful job in setting the table for us with their magnificent designs and creativity for this dynamic experience,” said Rick Licht, Hero Ventures’ CEO. Executive Producer Michael Cohl added, “This Marvel experience employs new technology and new concepts that we think will make this one of the most exciting shows ever produced. It will be a truly unique experience.”
“The Domes are central to the singular story line that pulses through The Marvel Experience and are enhanced by state-of-the-art design applications and graphic elements,” said Doug Schaer, COO of Hero Ventures. “The interior will feature an exaggerated comic-style utilizing projected high-tech imagery, amazing fabricated set pieces and virtual simulations to advance the story. Our guests will be interacting directly with multiple Marvel Super Heroes, as well as members of S.H.I.E.L.D., as they take their place in the Marvel Universe”.
“We are excited to collaborate with Hero Ventures to bring our millions of Marvel fans an exciting new way to interact with and experience their favorite characters, in a never-before- seen environment,” said Marvel’s Sean Haran, Vice President of Business Development. “Hero Ventures brings a refreshing and magical approach to showcase our characters in a way that is sure to be a thrilling and unforgettable experience in a uniquely iconic venue.”