Disney has already bought one spot, but now they are shopping for more.
Stories were running the other day about Captain America: Winter Soldier getting a Superbowl trailer after Disney bought up an ad spot. Although the other big movie that will play to the action-adventure crowd they have coming is Need for Speed, so Cap may not be a sure thing.
Now, The Hollywood Reporter has reported that Disney is shopping for last minute ad time, hoping to pick something up for a good deal from an advertiser that dropped out. It's not sure thing they will get a spot, but people are already reporting that Guardians of the Galaxy could be the new ad, despite Disney having those two major movies listed above coming out in the next few months.
I would expect that Captain America 2 and Need for Speed would take priority, despite early buzz for Guardians, unless Disney is able to pick up two additional spots. It could cost them over $4 million just for one additional spot, but Superbowl commercials are not only considered DVR proof due to fans watching the event live, but often as looked forward to as the game itself.
James Gunn responded to this story today and looks like it's pretty much going to go as I said above: not at Superbowl, but soon.
For those of you asking about a #gotg Super Bowl spot, there will not be one, but we will have something incredibly awesome for you soon.
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About the Author - Jeremy Shane
Jeremy was born in a small mountain village of a strange foreign land called Weystvurginea. Banishment for liberal views saw him spend years wondering the east coast until he decided to bike to California. When he saw how long a trip it was, he drove instead. Now he's living it up in a low humidity climate, sometimes working on his photography and when not, he writes for us covering books (by way of his blog: Reading Realms), gaming, tv, movies, comics, conventions in the SoCal area, and creates a weekly webcomic: A Journey Through Skyrim. If you look for him offline, start in the L.A. area; online start at: www.jeremyshane.info for his profile and all the social networks he's on... or just follow him on twitter, he seems to be on there a lot: @jeremyshane.
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