Image Comics sent out a press release today announcing plans to saturate the comics market with Stray Bullets products to celebrate the return of the cult-favorite comic from David Lapham this march. In addition to releasing the long-awaited Stray Bullets #41, the company will also release Stray Bullets: Killers #1 and an omnibus containing all 41 issues of Stray Bullets called the Über Alles Edition on the same day.
"Fuck it," Image Comics co-publisher Eric Stephenson reportedly said when asked why Image was going to release so many Stray Bullets comics at the same time. "I mean, what the hell, right?"
While the Über Alles Edition will allow fans to catch up on the entire history of Stray Bullets, Killers is the beginning of a new arc that will continue as an ongoing monthly series. So whether old fans are looking to get back into the series, or new fans are looking for a good jumping on point, Image will meet their needs on March 12.
"We didn't plan it like this," explained Stray Bullets creator David Lapham. "The thing is, I originally purchased Stray Bullets as a Christmas gift for my son from an old Asian man in a thrift shop. He warned me never to get it wet, but I didn't listen, and before I knew it there were three comics coming out on the same day."
As Lapham chatted with us, he accidentally knocked over a cup of water he was using to clean his inking brushes. The water spilled all over a page Lapham was working on for a future issue of the comic.
"Shit," Lapham complained as seventeen more issues of Stray Bullets popped out from the page, landing in furry balls around his drafting table.
Stray Bullets, which has been compared to the work of Quentin Tarantino and David Lynch, won two Eisner Awards in the 1990s, and represents a formidable addition to Image's already impressive lineup of books. However, there is reportedly some internal concern as to whether or not Image may be oversaturating the market with Stray Bullets products.
"We've got a plan for that," Stephenson told us, revealing that the company had hired noted 1980s conman Crazy Eddie to help sell the comics in a series of television commercials. "Our comics are in-SAAAAAANNE!"
All three Stray Bullets will release on March 12, 2014. Full ordering information below:
STRAY BULLETS #41, 32 pgs., Diamond Code: JAN140528
STRAY BULLETS: ÜBER ALLES EDITION, 1,200 pgs. TP, Diamond Code: JAN140530
STRAY BULLETS: KILLERS #1, 32 pgs., Diamond Code: JAN140529