DC has released solicitations for their September "Futures' End" event, a linewide event month which will see the books take place five years into the future. The solicitations were released two months early, as DC will need additional time to produce the 3D covers associated with the event, thus avoiding the "3DNado" clusterfuck that occurred last year.
Below is an example of one of the solicitations released a few minutes ago:
JUSTICE LEAGUE: FUTURES END #1
Advance solicit • On sale SEPTEMBER 10
32 pg, FC • RATED T
3-D Motion Edition: $3.99 US
2-D Standard Edition: $2.99 US
The mystery of the Martian Manhunter is revealed at last as his decades-long plan for world domination comes to fruition! Continues in this month’s JUSTICE LEAGUE UNITED: FUTURES END #1!
Does anyone notice what's missing in the solicitations? The creative credits. That's right, DC has released an entire month's worth of solicitations without bothering to name a single creator attached to the event. Instead, the company is expecting retailers and customers to order these books based off of one-sentence plot summaries alone. Retailers won't even get covers to help push their ordering decisions, as they weren't ready to be released either.
I'm sure that DC will be announcing creative teams in the next month or two, but these solicitations represent a dangerous trend. DC is hoping that retailers and fans will be more attracted to the characters and titles of a book than the quality of the story or the strength of the creative team. For all retailers know, all forty-one books could be written and drawn by Rob Liefeld, but DC will expect retailers to order them en masse since they're connected to their latest September gimmick month. Furthermore, these solicitations represent a clear sign that editorial is coming up with these stories first and then finding creators instead of allowing creative teams to....well, be creative and come up with their own stories.
Sadly, we all know these books are probably going to sell regardless of who writes and draws them. Judging from last September's sales, comic fans seem to be attracted to mediocre comics with fancy covers, regardless of how bad the content is. And it seems DC is banking on that to sell their latest gimmicky event.