Late last week, DC Comics announced the replacement for the departing Senior Vice President of Sales Bob Wayne, who will not be making the move with the company from New York to Burbank, choosing instead to retire. Taking his place will be Derek Maddalena, a sixteen year veteran at Warner Bros. who most recently served as Vice President of Sales & Trade Marketing for Home Video and Digital Distribution. Maddalena will work with Wayne to make the transition smooth, and noted in a press release that, in addition to his executive experience, he's also a lifelong comic book fan.
"As a lifelong fan of DC Entertainment’s characters and stories," Maddalena said, "I’m thrilled to join the company and look forward to working closely with Dan, Jim and the team to further grow the business and bring comics to an even broader... whoa, what the fuck did they do to Lobo?!"
"Well, okay, I wasn't expecting that," admitted a concerned Maddalena. "But that's okay. Things change. As I was saying, I've been a fan of comics for a long time. I remember reading them as a kid, how everything we getting into this whole grim and gritty phase where all the characters were dark and brooding and the... oh, that's still going on? Seriously?"
"Wow, okay, well, whatever sells, right? The point is, not only am I a highly qualified businessman, but I'm familiar with comics. For instance, I was around in the nineties when the industry nearly imploded thanks to an over-reliance on gimmicks and chrome-plated hologram variant covers and... the 3Dnado? What's that? What? Are you fucking kidding me?"
The clearly dismayed Maddalena slumped in his chair and frowned, already looking tired. "Looks like I've got my work cut out for me."
Welcome to the modern comic book industry, Derek Maddalena... hope you survive the experience!
Here's the press release:
DC Entertainment announced today that Derek Maddalena has joined the company as Senior Vice President, Sales and Business Development. The announcement was made by DC Entertainment Co-Publishers Dan DiDio and Jim Lee, to whom Maddalena will report.
Maddalena joins DC Entertainment from the Warner Home Entertainment Group where he was Vice President, Sales & Trade Marketing for Home Video and Digital Distribution. A 16-year Warner Bros. veteran, Derek brings with him considerable experience in creating comprehensive cross-divisional sales strategies and a wealth of knowledge of the vast WB film, TV, and animation libraries.
“Derek’s strong familiarity with DC Entertainment’s characters and stories through his work on the entire DC catalog film library and most recently last year’s Necessary Evil: Super-Villains of DC Comics original documentary make him a great fit for this new position,” stated DC Entertainment Co-Publishers Dan DiDio and Jim Lee.
The Co-Publishers continued “We look forward to working with Derek to expand readership in both physical and digital channels, create comprehensive sales strategies to strengthen and broaden DC Entertainment’s reach with our existing valued distribution partners, and work with WB division partners to maximize opportunities for DC themed content.”
“As a lifelong fan of DC Entertainment’s characters and stories I’m thrilled to join the company and look forward to working closely with Dan, Jim and the team to further grow the business and bring comics to an even broader audience,” stated Maddalena.
In the coming months Maddalena will work closely with Senior Vice President of Sales Bob Wayne and the teams in Burbank and New York to ensure a seamless transition of the sales and business development functions.