We've got a new development in the ongoing saga of the rumor that Marvel is ceasing promotion of all Fantastic Four related characters and downplaying promotion of the X-Men in order to spite Fox, which controls the movie rights for both properties. This one comes courtesy of superstar artist Rob Liefeld, whose tweets on the subject were gathered by Cosmic Book News. Liefeld says that the lack of X-Men: Days of Future Past tie-in toys developed by Marvel is part of an effort to subtly influence the minds of children about which characters are important. Here's the tweets:
X-Men will match If not exceed ASM2's domestic box office, meaning lots of eyeballs, but there are no toy tie-ins. The Fox shut out is real.— robertliefeld (@robertliefeld) June 1, 2014
It's not $$$$ that matters in this strategy, it's the hearts and minds of kids/toy buyers, not-too-subtly communicating what's "important"— robertliefeld (@robertliefeld) June 1, 2014
Cap 2 toys & ASM2 toys everywhere, X-Men - zippo. No promotions from toy aisles. Starve those properties. Makes X-Men comeback impressive!— robertliefeld (@robertliefeld) June 1, 2014
X-Men DOFP toys would get in the way of upcoming Guardians of the Galaxy onslaught of toys.— robertliefeld (@robertliefeld) June 1, 2014
Bottom line, it's a ballsy move to downgrade properties with high profile, big budget support in favor of stuff you control wholesale.— robertliefeld (@robertliefeld) June 1, 2014
You gotta understand, I love this stuff!! I love the business of comic films/brands and the unique situation Marvel has with their licenses— robertliefeld (@robertliefeld) June 1, 2014
My un-informed prediction, Sony will split producing/financing w/Marvel on next Spidey film and open door for inclusion in Avengers 3— robertliefeld (@robertliefeld) June 1, 2014
My twitter observations come from my view of the licensing/branded world and the public info at my finger tips. Same info available to all.— robertliefeld (@robertliefeld) June 1, 2014
For the record, I have no opinion in the Fantastic Four rumors. Need proof about cancelled comics. I'm commenting on toy freeze outs only.— robertliefeld (@robertliefeld) June 1, 2014
Cap2, ASM2 & X-Men have similar budgets/marketing commitments. One doesn't have a dedicated toy strategy-Not an accident, also not nefarious— robertliefeld (@robertliefeld) June 2, 2014
And finally, 2 Diamond select action figured exclusive to the comic market is not equivalent of a mass market toy strategy. Play sets, etc.— robertliefeld (@robertliefeld) June 2, 2014
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About the Author - Jude Terror
Jude Terror is the Webmaster Supreme of The Outhouse and a sarcastic ace reporter dedicated to delivering irreverent comics and entertainment news to The Outhouse's dozens of loyal readers. Driven by a quest for vengeance, Jude Terror taught himself to program and joined The Outhouse. He instantly began working toward his goal of forcing the internet comics community to take itself less seriously and failing miserably. Ironically, our webmaster, whose website skills know no end, has very little understanding of social networks or how they work. Regardless, you can find him on Twitter, Facebook, and Tumblr, but would probably have the most luck just emailing him.
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