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#WeWantLeia Wins: Disney to Add Princess Leia Toys to Star Wars Merchandise Lines

Written by ThanosCopter on Wednesday, June 04 2014 and posted in News with Benefits

#WeWantLeia Wins: Disney to Add Princess Leia Toys to Star Wars Merchandise Lines

The company stated that several products featuring the iconic character would be available soon.

Source: Time

We previously reported on the growing uproar over Disney's lack of Princess Leia toys and other Star Wars merchandise marketed towards girls.  The outrage was started when a Disney marketing representative tweeted this reply to a customer asking about female-themed Star Wars merchandise: 


Disney has quickly backtracked away from that tweet and revealed to Time Magazine that they would be unveiling several Princess Leia themed toys and otherproducts in their stores later this year.  In a statement, Disney spokesperson Margita Thompson said the following: 

The current assortment of Star Wars products at the Disney Store launched earlier this year, and is just the beginning of what is to come.  We’re excited to be rolling out new products in the coming months, including several items that will feature Princess Leia, one of the most iconic characters in the Star Wars galaxy.

Thompson also pointed out to Time that Princess Leia toys and costumes were available on Amazon, because that's somehow relevant to Disney Stores somehow.  

Whether this will sate parents angry at the company for not having toys available for female Star Wars fans is yet to be seen.  Disney previously faced a backlash when it announced the Star Wars Episode VII cast, which included only two female actors to eleven male actors.  The company has since announced that an additional two female actors,  Lupita Nyong’o and Gwendoline Christie, were added to the cast.  


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