Saturday, May 26, 2018 • Morning Edition • "Because comics!"

No More Scalpers? Hasbro to Begin Individual Figure Orders

Written by Zechs on Friday, June 20 2014 and posted in News with Benefits

No More Scalpers? Hasbro to Begin Individual Figure Orders

Wanting that hard to find Captain America ML Black Widow? Searching high and low for Avengers Assemble Wasp, or a Star Wars: Series Black figure that isn't Greedo? Hasbro has just begun a game-changing program.

Source: Hasbro Doubles Down On The Direct Market With Individual Figure Orders

Covered extensively and very well at Bleeding Cool, Hasbro is looking to finally put an end to what has been killing its G.I. Joe, Transformers, Marvel, and Star Wars lines: scalpers. They come to a store (ex. Target, Wal-Mart, Toys R Us) whenever they're in resupply, raid department of the rarest figures, and then sell them for triple the price.  Meanwhile, other figures that were repeated in the wave (fans call this THE HIVE as, in Transformers lines, Bumblebee is the one figure in the waves always repeated) clog toy shelves because stores keep ordering, but everyone else sells save poor Bumblebee who just keeps clogging the shelves until the store cannot restock.



Being a fellow collector, the temptation to scalp is ALWAYS there for me. I've seen Black Widows in the wild (aka at stores) and could have easily done the same. But I didn't. Why? I don't have the drive [editor's note: for all Zechs' evil posing, he's clearly a big softee], and whatever rare figures I do find (Money Bags Destro and Low-Light from G.I. Joe: Pursuit of Cobra wave or G.I. Joe Renegades Storm Shadow), I give to friends. I'm that kind of guy, and I didn't want to be the killer of something I enjoyed collecting (and alas it was due to scalpers that the G.I. Joe line died a horrible horrible death with Arctic Destro being the "hive" bane for Joe fans).

No greater current example exists than the one given by BC: Black Widow from the Captain America: The Winter Soldier Marvel Legends line. Short packed, amongst a ton of Captain America figures (there are three versions of Cap: comic, classic movie costume, and WS costume he wears for the first half of the movie), this was basically the one figure collectors have been craving to add to their Avengers collection. Like always, scalpers got to the wave first. Originally, Black Widow was going for, around the time of the movie, $80. Eventually, (again as noted in BC article) the Black Widow died down due to restocking and Wave 2 will make the figure a bit easier to get. Now, it'll be even easier.



So what exactly is Hasbro doing? Well, they'll be selling indivdual figures to the direct market and through Diamond. To an average collector going through HasbroToyShop this may not be big news. Hasbro has done so in the past, but with Diamond and more frequently? Well, this does give regular folk who want highly sought after figures a better chance of nabbing them or expanding on them (if they're looking to army build).

The only question this reporter is curious about is what does this mean for the store market? Yes, I've noticed Hasbro has gone smarter by reducing multi-packed figures, but they are also still reselling older molds (Marvel Universe Captain America, Marvel Now!/Heroic Age Iron Man, and Steve Rogers instantly pop in my head as they show up in Avengers Assemble waves).

For now, this could mark a huge change in the action figure market. It's unknown though if this new move impacts just Transformers, Star Wars, and Marvel lines, given there is a wave of G.I. Joe two-packs hitting Toys R Us in two months. We'll keep you updated if this also includes them as well as updating you if this practice holds up.


Help spread the word, loyal readers! Share this story on social media:

Comment without an Outhouse Account using Facebook

We get it. You don't feel like signing up for an Outhouse account, even though it's FREE and EASY! That's okay. You can comment with your Facebook account below and we'll take care of adding it to the stream above. But you really should consider getting a full Outhouse account, which will allow you to quote posts, choose an avatar and sig, and comment on our forums too. If that sounds good to you, sign up for an Outhouse account by clicking here.

Note: while you are welcome to speak your mind freely on any topic, we do ask that you keep discussion civil between each other. Nasty personal attacks against other commenters is strongly discouraged. Thanks!
Help spread the word, loyal readers! Share this story on social media:

About the Author - Zechs

Zechs is the lord and master of The Toy Shed, Moment of the Week, and Durnkin Reveewz. He's also the official whuppin boy at the Outhouse. So he'll get stuck seeing stuff that no mere mortal should ever see. If there's any greater quality to Zechs, it's that he's an avid fan of comic book characters and would defend them to the bitter end against the companies that use them wrongly. He's also brutally honest. Zechs walks the lonely path in Chicagoland area.


More articles from Zechs
The Outhouse is not responsible for any butthurt incurred by reading this website. All original content copyright the author. Banner by Ali Jaffery - he's available for commission!