In a shocking move, Marvel has once again given a major news outlet an exclusive reveal at a new look and direction for one of their major characters. This time it's Entertainment Weekly and Iron Man respectively. Guys like CBR and Newsarama have got to be getting pissed.
Anyway, with the new Thor being a girl and the all-new Captain America being African-American, you can imagine that the changes to Iron Man will be similarly status-quo changing.
Or... they could give him a new suit of armor and make him a dick. That's change we can believe in.
Written by Tom Taylor (Injustice: Gods Among Us, Earth-Two) and illustrated by Yıldıray Çınar (Noble Causes), the new Superior Iron Man will move to sunny San Francisco where it seems like he'll aggressively try to change the city to fit his vision. Marvel EIC Axel Alonso had this to say:
“The newly-transformed Superior Iron Man has very ambitious plans for the city that some of its residents embrace, but not all.”
As for the suit, Alonso dubbed it the "Genius Bar costume" and says it's got a story specific purpose.
EW had even more juicy exclusives to go on revealing after the Superior Iron Man bombshell. It turns out that this whole reinterpretation of the classic Avengers Trinity is part of a grander Avengers NOW! plan. They also have future plans for the Inhumans (Medusa and Inferno), the Scarlet Witch, Doctor Strange, Ant-Man, Winter Soldier, Angela, and Deathlok. How they will all be used is mostly up to speculation but we've heard rumors about a Kieron Gillen/Marguerite Bennett Angela book and an Ales Kot/ Marco Rudy Winter Soldier book. In all, Marvel has "more than ten titles already in the planning stages." So, y'know, it's business as usual but let's get excited anyway!
And, yes, we all get that Superior Iron Man uses the same adjective as Superior Spider-Man. Doc Ock's not involved but with Iron Man being exceptionally prickish, you can expect some thematic similarities.