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Dark Horse Marketing Department Faces Conundrum with Fight Club 2 Marketing

Written by ThanosCopter on Tuesday, July 22 2014 and posted in News with Benefits

Dark Horse Marketing Department Faces Conundrum with Fight Club 2 Marketing

The publisher has realized that rules prohibit it from actually mentioning the project in promotional campaigns.

Source: ThanosCopter Newswire

After an initial burst of enthusiasm about Chuck Palahniuk and Cameron Stewart's upcoming Fight Club 2 maxi-series, Dark Horse has realized that publishing the hotly anticipated sequel may be more difficult than previously imagined.  An anonymous representative for the company reported that Palahniuk had reached out to the publisher about respecting a number of contractually obligated rules involving the series.  "We were informed yesterday by Palahniuk's camp that our efforts to promote the series were in violation of the first and second rules of Fight Club," explained the Outhouse's source, who spoke anonymously due to violating the same rules.

Dark Horse went on a full marketing blitz yesterday to promote the campaign, with interviews appearing on USA Today and CBR.  Both comics and mainstream news outlets picked up the story despite it having been previously announced last October by Palahniuk himself.  According to the source, Dark Horse was unaware that all eight rules of Fight Club had actually been added into their contract by Palahniuk's lawyers, and that the famed author was peeved about both the publisher's loose lips and its lack of fighting, despite it being Dark Horse's first involvement with Fight Club.  

The publisher promised Palahniuk that it would not advertise or promote Fight Club 2 any more, leaving them stumped as to how they would be able to sell the comic. "I dunno," said the Dark Horse representative when asked about how retailers would order the book if they couldn't mention it anymore.  "Maybe we'll just mimic what Marvel's doing with Alan Moore's credits on Marvelman and refer to it as 'That One Book'.  Or maybe we'll break into every comic book store at night and leave comics on their shelves while stealing their cash.  I feel Palahniuk would be okay with that." 

When Cameron Stewart was informed that his contract also contained the rules, the artist promptly removed his shirt and shoes and contacted Palahniuk to inform him he was ready to fight.  There's been no word on when the writer and artist would fight due to the aforementioned rules about the event, but we expect the fight will end when one participant either says "stop" or goes limp.

"That One Book" will appear in stores starting in May 2015.


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About the Author - ThanosCopter

ThanosCopter is a specially designed helicopter built to transport Thanos the Mad Titan. Built by Sterling Custom Helicopters, ThanosCopter appeared in several Marvel comics, before being abandoned by its owner during the character's ascension into major villainy. ThanosCopter was discovered by the Outhouse and given a second chance at life. He now buzzes merrily around the comic book industry, spreading snark, satire and humor like candy to small children.


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