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Marvel Looking To Capture The Furry Market?

Written by sdsichero on Thursday, July 31 2014 and posted in News with Benefits
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Marvel Looking To Capture The Furry Market?

Marvel trademarks… Squirrel Girl!


Source: Marvel Trademarks Squirrel Girl – Cartoon, TV Or Film Appearance On The Way?

With the Guardians of the Galaxy movie's wide release just around the corner, one might have noticed the increase in the marketing of the rogue-ish cosmic team. One of its stars, Rocket Raccoon, even has a recently released solo comic on the stands. Is this just part of the general movie push, or could it be something more… sinister? Well, here's one more clue to mull over, it appears Marvel may have recently trademarkedSquirrel Girl!

Squirrel Girl trademark

Yes, it looks like Marvel may be protecting and possibly pushing the rodent-based character, created in 1991 by Steve Ditko. Squirrel Girl (aka. Doreen Green) has superhuman strength, agility, and sense of smell, as well as wood-busting teeth and a prehensile tail. She can also communicate with squirrels. So why would Marvel want to promote her? Well, she was part of the Great Lakes Initiative and the New Avengers; and has been shown (in canon!) to be very powerful, defeating some of the iconic villains in the Marvel Universe, most famously Doctor Doom:

Marvel Super-Heroes vol 2 #8

Marvel Super-Heroes vol 2 #8

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Deadpool/GLI

And since we mentioned Rocket Raccoon and the Guardians of the Galaxy, take note that Squirrel Girl also defeated a villain of cosmic import:

GLX-Mas Special #1

So it appears that she is worthy, but it's unclear what this trademark represents. Will she be getting a movie, or perhaps be in a TV series? Marvel did promote Squirrel Girl a couple of years ago as part of the All Winners Squad initiative.

Since Marvel is also trademarking Rocket "Racoon", it seems clear the next demographic Marvel is targeting is the furries. Look out world!





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