Emergency Responders from six towns near Burbank, California were called to the offices of DC Comics after Editor in Chief Bob Harras became critically injured while attempting to compete in the "Ice Bucket Challenge," a viral stunt in which participants dump a bucket of ice water on their heads or donate $100 to charity. USA Today describes the origin of the stunt:
Last year, [Ice Bucket Challenge Creator Pat] Quinn, who is 31, was diagnosed with ALS, or Amyotrophic lateral sclerosis, also known as Lou Gehrig's disease. To raise money and awareness about the disease, which has no cure, he launched the Ice Bucket Challenge campaign on social media with the help of his friend, former Boston College baseball captain Pete Frates, who also has ALS. Frates can no longer walk or speak.
As part of the challenge, people all across the country are dumping buckets of icy water on their heads and then challenging two or three friends, on video, to do the same within the next 24 hours — or pay $100 to an ALS charity.
The stunt has taken off in the past few days on social media, and DC Comics fans have been joining in the fun, videotaping themselves dumping ice on their heads and then challenging their favorite writers, artists, editors, and comics executives to do the same. But the fiercely competitive Harras, who is not known for his wit, apparently took the challenges very seriously. By midday on Monday, Harras had dumped 347 consecutive buckets of ice and water on his head and was beginning to suffer from acute hypothermia. But despite his purple lips, numb limbs, and actual iciles hanging from his nose, the stubborn executive reportedly refused to stop accepting the challenges, ordering his personal manservant Scott Lobdell to fill every ice bucket in the building with freezing cold water and dump them on Harras.
"T-t-t-t-t-they said I c-c-c-c-ccouldn't drive Marvel to b-b-b-bbankruptcy in the nineties, but I did it!" boasted the soaking wet and shivering Harras in one of his YouTube videos before dousing himself in more freezing cold water. "They said I couldn't d-ddd-do it again with D-d-d-DC, but I drove them to c-c-creative bankruptcy with the exact same tactics."
By the time medical personnel arrived on the scene, Harras's condition had worsened after one of the buckets became lodged on his head and he stumbled about the DC offices comically, knocking over lamps and bumping into people. It took a team of EMTs and the Jaws of Life to remove the bucket, after which Harras was taken to a local hospital for treatment. The Outhouse spoke to one his doctors for an update on his condition.
"After such prolonged exposure to extreme temperatures, we were concerned there might be brain damage," said Head of Surgery at the Burbank Teaching Hospital, Doctor Thaddeus T. Puffinbottoms. "But as it turns out, everything in there is just as functional as it was yesterday."