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"Vocal Minority" Drives Female Thor to Higher Sales Than Male Thor

Written by Jude Terror on Friday, March 20 2015 and posted in News with Benefits

The book is selling 20,000 copies above the previous series at the same point in publication.

Source: Comichron

Sometime yesterday, if you follow us on Twitter, you might have noticed this retweet:




After seeing this fact popping up in stories all over the web, including mainstream media like the BBC, and The Independent (and possibly traced back to this story on Fusion), I thought I'd share it with you readers as well. You may remember that there was some controversy when Marvel first announced that Thor would become a woman, and you may remember the more recent controversy where Erik Larsen referred to people demanding more inclusiveness in comics as a "vocal minority" and accused publishers of pandering to them (Larsen was specifically talking about costume redesigns). Well, if these types of fans are a minority, then why is Thor selling more now than it did when the character wielding the hammer was also... wielding a hammer?

February's issue of Thor, Thor #5, is listed on Comichron as selling over 69,000 copies (not counting digital sales, which we know the "vocal minority" are more prone to as well if Ms Marvel is any example). That's almost double what Thor: God of Thunder, the previous series, was selling at the end of its run before being relaunched. It's nearly 20,000 higher than Thor: God of Thunder #5 was back in 2012. Comics sales almost universally experience attrition from the first issue onward, which is why they are always getting rebooted or at the very least artificially boosted by tying into a super-mega-crossover event. But any way you look at it, the All-New, All-Female Thor is outselling her male predecessor by a wide margin.


Thor: God of Thunder 2012 Thor: God of Thunder 2014 Thor Present
#1 - 110,443 #21 - 38,055 #1 - 150,862
#2 - 65,533 #22 - 36,945 #2 - 89,131
#3 - 55,547 #23 - 36,540 #3 - 72,563
#4 - 50,478 #24 - 38,330 #4 - 69,497
#5 - 51,861 #25 - 53,047 #5 - 69,513


What does this mean? Well, I think it smashes the theory of the "vocal minority." The fact is, it's not just people on social media complaining about diversity, and it's not a temporary sales boost from appearing on The View. Fans - and I mean men and women both - want more diversity in comics. They don't want the same male power fantasy in every book. I'm not saying that male power fantasy isn't great in some books. It doesn't have to be one or the other Just that there can be more than one kind of comic. That's good for everyone.

It's time for everyone to realize that the "vocal minority" isn't a minority at all. It's the majority of comics readers, and publishers are smart to answer their demands with a diverse line of comics on the shelves, no matter how much a certain segment of the readership needs to be dragged kicking and screaming. Thor will have a "616 finale" with Secret Wars, but I think it's a good bet that she'll be sticking around through Marvel's not-a-reboot reboot in some capacity.

Until then, I think Thor might have a message for the true "vocal minority," the whiners and complainers hopelessly flailing against the tides of history. And that message is: KRRRUNG.


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About the Author - Jude Terror

Jude Terror is the Webmaster Supreme of The Outhouse and a sarcastic ace reporter dedicated to delivering irreverent comics and entertainment news to The Outhouse's dozens of loyal readers. Driven by a quest for vengeance, Jude Terror taught himself to program and joined The Outhouse. He instantly began working toward his goal of forcing the internet comics community to take itself less seriously and failing miserably. A certified trash eater ruining the pristine field of comics journalism with his sarcasm and goofiness, Jude Terror is secretly friendly and congenial, so if you've got a complaint, why not just bring it up to him instead of subtweeting like a jackass, jackass? You can find him on Twitter or try your luck with an email, but keep in mind that he is notoriously unreliable and may not get back to you right away. Unless you want to send him free stuff, in which case he'll get back to you immediately.

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