According to a fawning report from ComicBook.com, Invincible Iron Man #1 will be the first comic in Marvel's post-reboot-not-a-reboot universe to be grossly over-ordered by overzealous retailers and then remain unsold in back issue bins and discount boxes for decades to come. The new series by superstar creative team "The Great One" Brian Bendis and David Marquez has amassed more than 200,000 orders in the direct market, despite the ongoing Iron Man series having about 35,000 regular readers before Secret Wars.
"I'm really excited to purchase way more copies of Invincible Iron Man #1 than anyone is ever likely to read," said a possibly drunk Gahl Buslov from Midtown Comics. "It can get cold in Manhattan in the winter, and everyone knows large numbers of unsold comic books make for great insulation."
The story is the same all over the country, with retailers, salivating at the prospect of selling new number one issues from a rebooted (but don't call it a reboot!!!) Marvel universe. According to the numbers, retailers are expecting something like 165,000 people who didn't give a shit about Iron Man previously to suddenly develop a strong interest in reading about ol' Shellhead. "It's a sure thing," commented controversial retailer and raving lunatic Dennis Barger Jr.
"We're very happy with what we've seen so far, and it certainly shows that retailers are amongst the most gulli... er, I mean, it shows that the Marvel of the fall is going beyond all expectations," said a barely contained David Gabriel, Marvel's SVP of Sales and Marketing.
"I think they bought it," Gabriel continued. "Retailers. There's one born every minute. Is this thing on?"
At press time, ComicBook.com was being considered for the 2016 Eisner for its in depth reporting on this important issue. They've already prepared an acceptance speech in the form of a top five list.
UPDATE: ComicBook.com is now reporting that the issue has sold more than 300,000 copies, meaning 250,000 will be found in back issue bins in the future.