The Hollywood Reporter is reporting that "Paramount Pictures and Hasbro are embarking on a new universe of interrelated characters and stories." In short, Paramount is going to turn all of Hasbro's toys into movies all set in the same universe. That universe, in which ice doesn't float, will be the same universe that hosts the G.I. Joe films.
"Allspark Pictures will produce the films, and Brian Goldner, Hasbro chairman, president and CEO, Hasbro exec vp and chief content officer Stephen Davis, Hasbro head of film development Josh Feldman are working with Paramount to shape the new universe from the five properties. Just as has been done with Transformers, where Akiva Goldsman led a writers' room to develop further installments in that franchise, Hasbro and Paramount plan to assemble a writers' room, comprised of top talent, to develop a creative roadmap.
"Hasbro and Allspark Pictures put storytelling at the center of everything that we do. These brands are filled with memorable stories and vivid characters, and this universe creates a framework for how they will become interconnected,"said Brian Goldner, Hasbro's CEO/chairman/president. "Extending our partnership with Paramount allows us to continue our long-term strategy and overall vision to build dynamic worlds for all of our brands, and we are thrilled to collaborate with them as we develop these properties."
For those of you, like me, who's attention wasn't well developed in the 1980s, CBR has some helpful notes:
Although G.I. Joe, ROM and Micronauts are generally familiar to comic book fans, M.A.S.K. and Visionaries come from deeper in the back catalog of 1980s toy lines.
M.A.S.K. had a premise similiar to G.I. Joe (complete with snake-based enemies named V.E.N.O.M.), but instead of being competing military organizations they were pilots of heavily modified vehicles. In addition, the pilots wore masks that gave them special abilities.
Visionaries (or by its full title, Visionaries: Knights of the Magical Light) was a 1987 toyline Hasbro released with with a short-lived comic book series from Marvel's Star imprint and animated series by Sunbow. Visionaries featured futuristic knights with magical abilities given to them through the possession of enchanted weapons and shields that appeared as holograms on the action figures.
No mention of whether or not this overreaching will include other Hasbro toys such as Transformers.