As excitement builds for the new Ghostbusters film starring Melissa McCarthy, Kristen Wiig, Kate McKinnon, and Leslie Jones that hits theaters this July, the most amazing news ever has just hit the internet. As part of promotion for the film, popular sugar water manufacturer Hi-C is bringing back its beloved Ecto Cooler drink!
The news comes to us via the Twitter of Dinosaur Dracula, the 80's and 90's nostalgia blog run by "Matt" from X-Entertainment, which was also an 80's and 90's nostalgia blog, but from before they were called blogs, and before enough time had passed for it to really be considered nostalgia (and also, one of my all-time favorite websites):
2/18/16: The first time I cried over a goddamned drink. Okay, the third or fourth time, but still. ECTO. COOLER.— Dinosaur Dracula (@DinosaurDracula) February 18, 2016
PS, judging by the ingredients on that can, that Ecto Cooler will indeed be GREEN. We're going all-in. Witness me. pic.twitter.com/kxTp50YC6E— Dinosaur Dracula (@DinosaurDracula) February 18, 2016
One more note: I just pulled out one of my Ecto Cooler boxes from the '90s. The ingredients on the new one are virtually identical!— Dinosaur Dracula (@DinosaurDracula) February 18, 2016
Last Ecto note: Remember, that's a production "test" can. Final could look different. I personally don't expect it to. Either way, Valhalla.— Dinosaur Dracula (@DinosaurDracula) February 18, 2016
Launched in 1989, Ecto Cooler, a green-colored citrus drink branded with Slimer on the box, long-outlived the Ghostbusters movie franchise, lasting until 1997 under that name before being sold as "Shoutin' Orange Tangerine" flavor Hi-C for a few years afterward. The drink has remained a cult favorite ever since, with old cartons selling on the black market for hundreds of dollars and thirsty fans even trying to recreate the formula at home, but now, at long last, it seems the real thing will return in all its delicious green glory!
Will you be dressed up as Slimer waiting in line outside the supermarket on release day? We know we will. Thank you, 2016 Ghostbusters movie! You have earned our eternal gratitude! We'll keep you posted when we learn more about this, the biggest news story in the history of the internet!