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SDCC: Valiant to Give Retailers 100,000 FREE Copies of Faith #1

Written by Jude Terror on Friday, July 22 2016 and posted in News with Benefits

SDCC: Valiant to Give Retailers 100,000 FREE Copies of Faith #1

The company will apparently just mail them to retailers without even asking first.

Source: Press Release

According to a press release, Valiant Comics is trying a new approach to get people besides the Harvey Awards voters to notice their comics. The company plans to print 100,000 new copies of Faith #1 and send them to retailers for free. Valiant doesn't care what retailers do with them after they get them.

"They could sell them for the $2.99 cover price, sell them at a discount, use them to light trashcan fires after the industry finishes dying a slow and painful death," said Valiant CEO Dinesh Shamdasani. "Personally, I've been rolling them up and using them to swat Tom Brennan on the snout with when he acts like a dickhead on Twitter, which is pretty much all the time. We had to print a second run of 100,000 just for that."

Like all of Valiant's comics, the idea to send 100,000 unsolicited copies of one of their comics to retailers is heavily influenced by the 1990s. Shamdasani says he was inspired by America Online's free trial CD promotion, in which the internet company mailed billions of Compact Discs featuring the software needed to connect to the internet, which basically only consisted of a program designed to make your computer say "KAAAAAA-SSSSSSSSSSSHHHHHH-HHHHHHHHHHHHHHHH-WOOOOORRRRNN-WOOORRRNN-KKKSSSHHHHHHHH-HHHHHHHHHHHHHHH-AWWWW-OOO-AWWWW-OOOOOO-AWWW-OOOO-KSSSSSS-SSSSSSSHHH-HHH" over the phone line, considered to be very advanced technology for its time.

The press release notes that Faith #1 was the "the highest selling independent superhero series debut of the year," an honor almost as prestigious and exclusive as The Outhouse's status as "the most-read semi-satirical comic book website named after a toilet." The series, which will later feature a cameo by Hillary Clinton, is also the launch title of Valiant's "Future of Valiant" initiative, which Shamdasani admits may be bankruptcy if they keep giving away large quantities of free comics.

Here's the press release, and, befitting the announcement, 100,000 preview images for other books you didn't expect when clicking this article:

SDCC 2016: Valiant to Ship 100,000 Free FAITH #1 Second Printings to Retailers Nationwide

2016's Most Successful Independent Superhero Debut Reaches New Readers in Local Comic Shops with Unprecedented Second Printing

As revealed today during the Diamond Retailer Summit at Comic-Con International 2016 in San Diego, Valiant is proud to announce that FAITH #1 – the highest selling independent superhero series debut of the year and the launch title of "THE FUTURE OF VALIANT" initiative – has sold out at the distributor level just days after its July 20th on-sale date.

To celebrate the series' landmark debut and satisfy an unprecedented degree of fan and retailer demand, Valiant revealed today that it will be shipping 100,000 complimentary copies of a new FAITH #1 SECOND PRINTING to participating comic shops in the United States, Canada, and Europe. Set to arrive on August 24th alongside FAITH #2 and GENERATION ZERO #1, these complimentary copies of the 48-page FAITH #1 SECOND PRINTING will carry a cover price of $2.99 and come shrink-wrapped in individually bundled units of 20. Retailers are encouraged to rack their copies with the week's new releases, discount them at a promotional rate, or even give them away so that new readers can discover the wildly popular series that has taken fans and retailers by storm!

Packed with content at a colossal 48 pages, the FAITH #1 SECOND PRINTING features the beginning of Faith's first ongoing series – as told by acclaimed writer Jody Houser (Orphan Black), stratospheric interior artists Pere Perez (ARCHER & ARMSTRONG), Marguerite Sauvage (DC Comics Bombshells), and Colleen Doran (The Sandman), and sensational cover artist Kevin Wada (She-Hulk)! But that's not all!

Each copy of the FAITH #1 SECOND PRINTING doubles as an early look ahead at Valiant's biggest year yet with "THE FUTURE OF VALIANT" SNEAK PREVIEW flip book – spotlighting an all-new wave of ongoing series, prestige format projects and standalone events from the largest independent superhero universe anywhere in comics! Officially kicking off in the pages of FAITH #1, "THE FUTURE OF VALIANT" will extend throughout 2016 with a total of seven epic series – each introducing an innovative array of new concepts and characters...and firmly establishing Valiant's place as the premier publisher of creative storytelling in comics today:

FAITH #1 by Jody Houser, Pere Perez & Marguerite Sauvage in JulyGENERATION ZERO #1 by Fred Van Lente & Francis Portela in AugustBRITANNIA #1 (of 4) by Peter Milligan & Juan Jose Ryp in SeptemberBLOODSHOT U.S.A. #1 (of 4) by Jeff Lemire & Doug Braithwaite in OctoberHARBINGER RENEGADES #1 by Rafer Roberts & Darick Roberston in NovemberSAVAGE #1 (of 4) by B. Clay Moore, Clayton Henry & Lewis LaRosa in NovemberDIVINITY III: STALINVERSE #1 (of 4) by Matt Kindt & Trevor Hairsine in December

Retailers hoping to capitalize on FAITH #1's breakout success by restocking their stores with this first-of-its-kind complimentary item will be eligible for a specific number of FAITH #1 SECOND PRINTINGbundles based on their Diamond discount tier. For more information, retailers should contact their Diamond representative or the Valiant sales team ( This email address is being protected from spambots. You need JavaScript enabled to view it. ).

In a city under siege by robots, aliens, monsters and, even worse, celebrities, there is only one woman the people of Los Angeles can count on: the stratospheric superhero called Faith! Aspiring reporter by day and dedicated crime-fighter by night, Faith has tackled every obstacle in her path with confidence – like those crushing deadlines at work, the long-distance boyfriend half a world away, and the missing back issues that plague her comics collection! But, unbeknownst to her, Faith is about to collide with the one force she never saw coming: an up-and-coming super-villain bent on snuffing her out once and for all! But who is lurking behind the mask of her new foe...and could they be the one person capable of rendering Faith powerless?

Created by former Marvel Editor-in-Chief Jim Shooter (Secret Wars) and Eisner Award-winning writer and artist David Lapham (Stray Bullets) in Valiant's acclaimed HARBINGER series in 1992, Faith has long been a central icon of Valiant's award-winning publishing line. Then, in January 2016, Faith took her long-awaited, much-demanded first step toward solo stardom with FAITH #1 (of 4) – a groundbreaking debut that quickly became the first and biggest breakout hit of the New Year from any major comics publisher. In the months since, Faith's first solo adventure has garnered near-universal critical acclaim; generated attention from a host of international media outlets, including The Atlantic, The A.V. Club, Cosmopolitan, The Guardian, The Hollywood Reporter, The Huffington Post, The Independent, MTV, The New York Times, NPR, PBS Newshour, People, Seventeen, Today, Vox, The Washington Post, and dozens more; and become the first series of 2016 to reach a much-vaunted fifth printing – making it one of only a handful of hit series in the past decade to achieve that pivotal benchmark of fan and commercial demand.

Then, Faith's streak of unprecedented achievements hit a new high with the freshly sold-out FAITH #1 – a first issue that has already rocketed onward to become the highest selling superhero debut of the year from any independent publisher in the industry today.

Finally, on November 2nd, just days before Election Day 2016, Faith will be taking her next giant leap forward in FAITH #5 – a history-making, 48-page election special teaming the leading female hero in comics today with Hillary Clinton, the first female nominee from a major political party, for a special tale written by comics legend Louise Simonson with art by FAITH's own Pere Perez! Join an all-star cast of Valiant's greatest talents on November 2nd in FAITH #5 as the leading heroine in comics today joins forces with Hillary Clinton for a landmark comics event!

For more information, visit Valiant on Facebook, Twitter, Tumblr, Instagram, and

For Valiant merchandise and more, visit

Written by JODY HOUSER
$2.99 | 48 pg. | T+ | On Sale AUGUST 24th (FOC 8/1/16)

Written by JODY HOUSER
Cover A by KEVIN WADA (JUN161884)
Cover C by JERRY ORDWAY (JUN161886)
Cover D by MEGHAN HETRICK (JUN161887)
Variant Cover by JOE EISMA (JUN161888)
Variant Cover by TULA LOTAY (JUN161889)
$3.99 | 32 pgs. | T+ | On sale AUGUST 24th 20 (FOC – 8/1/16)



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About the Author - Jude Terror

Jude Terror is the Webmaster Supreme of The Outhouse and a sarcastic ace reporter dedicated to delivering irreverent comics and entertainment news to The Outhouse's dozens of loyal readers. Driven by a quest for vengeance, Jude Terror taught himself to program and joined The Outhouse. He instantly began working toward his goal of forcing the internet comics community to take itself less seriously and failing miserably. A certified trash eater ruining the pristine field of comics journalism with his sarcasm and goofiness, Jude Terror is secretly friendly and congenial, so if you've got a complaint, why not just bring it up to him instead of subtweeting like a jackass, jackass? You can find him on Twitter or try your luck with an email, but keep in mind that he is notoriously unreliable and may not get back to you right away. Unless you want to send him free stuff, in which case he'll get back to you immediately.

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