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REPORT: DC Comics Creators "Platooning" Over DC Rebirth

Written by Jude Terror on Thursday, July 28 2016 and posted in News with Benefits

REPORT: DC Comics Creators

According to DC execs Dan Didio and Jim Lee, working for DC is a lot like the Vietnam War.

Source: CBR

Comic Book Resources has a new interview up today with DC Comics Co-Publishers Dan Didio and Jim Lee, wherein the execs reflect on the success of Rebirth in slightly lessening their market share deficit with Marvel and explore the physical and mental repercussions of creating DC Comics books. Asked about the success of the not-a-reboot reboot initiative, Didio described DC not being the subject of constant ridicule as "uncharted territory," while Jim Lee revealed DC's publishing strategy: "Even a broken clock is right twice a day, right?"

Lee also went on to delve into the effects working for DC has on employees. "We all know we're platooning, there's more a sense of collaboration, of team effort, than ever before," Lee told CBR, referring both to the collaborative effort of creating comics on a bi-weekly schedule, as well as the similarities to the experience of Charlie Sheen's character in the 1986 Oliver Stone film Platoon, a grim and gritty look at the Vietnam War. Lee compared a DC Comics creator leaving the office after a long day of dealing with the company's haphazard managerial structure, invasive creative control, and rampant ignoring of abuse and harassment to the final scene of the movie, in which Sheen stares down at a battlefield full of corpses and breaks down into tears and sobbing.

"I want to talk about Jim's contribution, which is really important -- he's talking about platooning. We talk about the selflessness of the talent of the teams working together as they share books right now," Didio added, describing the heroic sacrifice of the company's creators in permanently damaging their own psyches in order to produce superhero comics that sell at 3/4 the rate of Marvel's comics, instead of 1/2. "You're seeing the result at the end. We're seeing numbers we haven't seen on books before. I think that allows people to double-down and commit twice as much."

According to Didio, the company has no plans to slow things down, no matter what the toll on its creative staff. "We're constantly going to be experimenting. You've seen experimentation going on with the Hanna-Barbera characters -- that's the fun part. That's our goal, to constantly try to explore things and push the edges, and see what other types of stories we can tell."

The interview was set to continue longer so that CBR could split it into more than two ad-bloated, clickbait pages, but the offices were suddenly hit by an air strike, and the interview concluded with Didio pointing a rifle at a wounded Lee as Lee demanded Didio call a medic. We'll keep you updated when we learn more.


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About the Author - Jude Terror

Jude Terror is the Webmaster Supreme of The Outhouse and a sarcastic ace reporter dedicated to delivering irreverent comics and entertainment news to The Outhouse's dozens of loyal readers. Driven by a quest for vengeance, Jude Terror taught himself to program and joined The Outhouse. He instantly began working toward his goal of forcing the internet comics community to take itself less seriously and failing miserably. A certified trash eater ruining the pristine field of comics journalism with his sarcasm and goofiness, Jude Terror is secretly friendly and congenial, so if you've got a complaint, why not just bring it up to him instead of subtweeting like a jackass, jackass? You can find him on Twitter or try your luck with an email, but keep in mind that he is notoriously unreliable and may not get back to you right away. Unless you want to send him free stuff, in which case he'll get back to you immediately.

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