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Marvel To Inflate Sales Numbers With 10% Of Extra Books

Written by Tim Midura on Saturday, January 07 2017 and posted in News with Benefits

Marvel To Inflate Sales Numbers With 10% Of Extra Books

Diamond says it will and won't affect sales charts.

Source: A

Marvel is planning on overshipping all comics for the month of January by 10%, free to retailers. Having just learned percents in elementary school, Newsarama said, "This will mean for every ten copies of a January Marvel book bought by retailers, they'll receive an additional copy." So if you only order five, you'll only receive half an issue. 

Will the extra copies affect Diamond charts? Of course and of course not, according to Diamond. 

"When publishers ship extra books to retailers at no charge - which is done by more than Marvel - we'll add it to the unit share of the charts, but not the dollar share," said Diamond's Michael Moccio.

Many publishers overship, to account for damages and Diamond's ineffectiveness, so inflated numbers are a common sight. 


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About the Author - Tim Midura

Born in the frozen tundra of Massachusetts, Tim Midura has long possessed a love for comic books and records. After stealing the beard of Zeus and inventing the pizza bagel, a much more heavily tattooed and bearded Tim Midura has finally settled in San Diego. He's the world's first comics journalist who doesn't want to become a comics writer. Find him on twitter, facebook or by email.

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