Recently deciding that he had had enough money, The Walking Dead co-creator Robert Kirkman announced a move to make quarter bins great again, with a 25 cent issue of the series, which has now sold 730,000 copies. That doesn't mean that there are that many readers, but is the amount sold to comic book shops.
Publisher Image Comics is proud of the fact that the issue sold that well without a gimmick such as the aid of a subscription box, but selling at a loss is still a gimmick.
Kirkman praised the only avenue for comic book sales, stating,
"The Direct Market helped make THE WALKING DEAD, INVINCIBLE, and OUTCAST the successful series they are today, and acknowledging that support is a big part of our agenda as Image turns 25 this year."
The special 40-page THE WALKING DEAD #163 is written by Kirkman, with art by Charlie Adlard, is out Feburary 1.
The next comics to participate in Image's 25¢ program will be Invincible #133 and Outcast by Kirkman and Azaceta #25.