Giving the hard-hitting comics news journalism that only she can, Heidi Macdonald published a report at The Beat that only 30% of news on comics news sites is actually about comics. While we at The Outhouse only have the highest of respect for Heidi Macdonald, as she's Heidi Goddamn Macdonald, she left out one crucial website from her data, The Outhouse. So take her findings with a grain of salt.
To skip to the fun part, here's her findings.
Only about 30% of the stories on the top 6 comics news sites – CBR, ComicBook.Com, Bleeding Cool, Newsarama, Comics Alliance and this very site – are about comic book news. More than half – 54% – are movie, TV or nerdlebrity news. The rest is a melange of toys, wrestling, video games and what I'd call "related business news" like conventions, collectibles and human interest.
For her full analysis, click here. For a truncated version, continue below.
Total stories for the week of January 16-22 came out to be 1,456, broken down into six categories: comics, business, media, video games, toys, and wrestling. Unsurprisingly, ComicBook.com had the most stories, nearly double the nearest of CBR.
Heidi then broke down all of the stories across the sites by category.
The best chart though, proves what we all knew, with ComicBook.com coming in at a paltry 7% of comic book coverage. Might want to work on changing that domain name, Jim.
Heidi then goes on to break down each site individually by category, which again you can read here, but I'll reprint the gold here, first with this dig at The Outhouse's number one public enemy.
BC does a good job of breaking news from sources, but the addition of Jude Terror has turned it into a kind of "Borowitz Report" for comics, except not funny and punching down.
And second, with this sick burn.
ComicBook.Com ran only 7% actual stories about comics, which is probably even lower than you thought it was.
In summary, Heidi doesn't break new ground, but rather reassures what we already thought, that for a comics news site to make money, they need to expand their content to more than just comics.
But again, take that with a grain of salt, as she didn't take The Outhouse into account. Though, to be fair, we kind of have all those categories covered: comics, business, media, video games, toys, and wrestling. And that's just yesterday's front page.