On Saturday, Alex de Campi took to Twitter to lambast the North American comics market for not appealing to the youth market, specifically ages 4-7.
As a mom, I want to talk about comics for beginning readers (4-7yrs). The short answer is: there are almost none. "But Alex--— Alex de Campi (@alexdecampi) March 5, 2017
The writer behind the Grindhouse story "Slay Ride", about a snow-covered West terrorized by child-flaying demons, then continued.
--what about MLP and Plants v Zombies and TTG and Aventure Time?" No. Story and letters impossible for beginning readers.— Alex de Campi (@alexdecampi) March 5, 2017
De Campi, the mind behind "Lady Danger: Agent of B.O.O.T.I.," then went on to say.
The people that write, letter & edit these books are v talented but have no clue what beginning readers need. They write for their peers.— Alex de Campi (@alexdecampi) March 5, 2017
The writer who had Predator decapitate Jughead with his spine still attached continued.
Simpler vocabulary. Larger, clearer letters in upper and lower case. Lose your cute pop culture references. Simpler panel compositions.— Alex de Campi (@alexdecampi) March 5, 2017
De Campi, who has a dozen teens killed in No Mercy, then added.
On the left: a random MLP we have (Tiny, all caps letters, tons of big words.) On the right: what a 7yo level reading book looks like. pic.twitter.com/ueriJWGwZs— Alex de Campi (@alexdecampi) March 5, 2017
The author of Flesh Feast of the Devil Doll, a Puritan-era demon returns to her old stomping grounds, in Grindhouse continued.
As an industry we are desperately failing young readers. Just because you have all ages content does NOT mean young kids can read it.— Alex de Campi (@alexdecampi) March 5, 2017
The writer behind the issue of My Little Pony where Pinkie Pie stomped Applejack's head in (I can only imagine, as Zechs won't tell me what happens in MLP), then said.
And when every company is fighting for sales / profit, why are they leaving this money on the street? Money from new, young readers.— Alex de Campi (@alexdecampi) March 5, 2017
De Campi's thread went on for awhile, with a lot of great discussion, a lot more than I can run here. But if there's money to be made, it's safe to say that a publisher will corner that market.