Free Comic Book Day is a yearly event, where comic book publishers come together to help bring new readers into comic book shops by selling specially discounted comics, usually between 12-50 cents, to shops, where they give them away for free. Just to be clear, the shops give these comics they paid for away for free. Spurned by comics news outlets for releasing spoilers for the FCBD Secret Empire issue, after personally showing readers those spoilers, Nick Spencer took to Twitter to throw shade on the comics news outlets that ran those spoilers.
Understand when you spoil a free comic book day book, the only people you're hurting are retailers who have already paid for those comics.— Nick Spencer (@nickspencer) April 25, 2017
Spencer is claiming that by spoiling that Secret Empire issue, the retailers that are planning to give that issue away for free will be hurt, presumably because people will be less likely to stop into the shop to pick up something free.
Meanwhile, the world's leading rumormonger Rich Johnston says DC takes a difference stance on spoilers.
@AlishaGrauso a DC exec explained to me that they are incredibly relaxed about spoilers as they always see a bump in sales.— Rich Johnston (@richjohnston) May 21, 2016
It's too bad that comics shops won't see that bump in sales and instead will be losing between 12-50 cents on each comic they give away. Retailers are hurting, Nick, but not in the way you think. Gimmicks, variant covers, and recycled events hurt the industry more than spoilers for a free issue.
This year's Free Comic Book Day takes place on May 6.