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IDW Entertainment Launches Digital Studio Initiative Or Whatever That Means

Written by Tim Midura on Tuesday, August 01 2017 and posted in News with Benefits

IDW Entertainment Launches Digital Studio Initiative Or Whatever That Means

"Business, business, business." -Biznis Kitty

Source: Deadline

IDW Entertainment, a division of IDW Media Holdings, not to be confused with other departments including IDW PublishingIDW Games, Top Shelf Productions, and the San Diego Comic Art Gallery, has launched the IDW Digital Studio, "aimed at content development, production, distribution and engagement with a primary focus on building franchises." Or business stuff.

"IDW Digital Studio's primary objective is to become a global leader in ground breaking, original, on-demand entertainment for the "geek culture" audience across digital media networks," the company says.

The first two properties to be a part of this digital initiative are Wynonna Earp and Locke and Key. Potential developments include episodic video, animation, short form social content, digital comics, interactive content, mobile games, features, live events and daily fan-centric content.

"People are consuming media differently and have very diverse expectations for their entertainment experiences than they did just a few years ago, explained IDW Entertainment President David Ozer. "With IDW Digital Studios, we believe we can deliver an entertainment experience that speaks to today's sophisticated audiences, introduces truly fresh and creative talent and concepts to the marketplace and then makes that resulting content available on the platforms that make the most sense for that content."

No launch date is set, nor has any offerings for the two named properties been revealed.


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About the Author - Tim Midura

Born in the frozen tundra of Massachusetts, Tim Midura has long possessed a love for comic books and records. After stealing the beard of Zeus and inventing the pizza bagel, a much more heavily tattooed and bearded Tim Midura has finally settled in San Diego. He's the world's first comics journalist who doesn't want to become a comics writer. Find him on twitter, facebook or by email.

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