With the announcement earlier this week of Disney gearing up to launch its own streaming service in 2019, Netflix is doing its best to keep some semblance of Disney properties on its own streaming service. Netflix is in "active discussions" with Disney about keeping Marvel and Star Wars films after 2019, when Disney will pull new Disney and Pixar movies from the streaming service to release on it own.
On Tuesday, Disney Chief Executive Officer Bob Iger said that the Marvel and Lucasfilm movies could go to Netflix or another streaming service after 2019, or Disney might retain the rights for itself.
Netflix Chief Content Officer Ted Sarandos said that their decision to get into original programming five years ago was in anticipation of studios and networks possibly pulling their own content from the service.
Disney's streaming service will be the "exclusive home in the US for subscription-video-on-demand viewing," starting with Toy Story 4 and the Frozen sequel. Other Disney properties will then be added from there.