In a new report from NPD, a market research firm, sales of comic books and graphic novels in the United States bookstore market are up 6% over the last 12 months. The firm attributes its data to actual point-of-sala data from over 1,250 retailers including Barnes & Noble, Target, unspecified book chains, and independent retailers.
"There is a whole new audience emerging for comics and graphic novels; these readers are younger, they are more diverse, and they are getting their books from a much wider range of channels than we typically think of for comics," said Kristen McLean, industry analyst for NPD Books. "This is also a very interesting category when it comes to crossover and media tie-ins from across entertainment, including film, toys, and gaming. We have seen this category grow for a few years now, and we have no reason to think it's just a flash in the pan."
Women represent a growing cross-section of buyers, purchasing more than one out of every three comics and graphic novels sold over the past 12 months in the mainstream market, 37 percent overall. Buyers in the 13-29 age group account for 57 percent of purchasing of comics and graphic novels overall, with 21 percent being women and 36 percent being men.