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IDW Cancels Scarlett's Strike Force Before First Issue, Blame Sales

Written by Tim Midura on Saturday, November 25 2017 and posted in News with Benefits
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ComicsIDW

IDW Cancels Scarlett's Strike Force Before First Issue, Blame Sales

The first issue was set to release in December.


Source: Bleeding Cool

Nearly two weeks ahead of its December 5 final order cutoff date, IDW Publishing has canceled Scarlett's Strike Force, the new GI Joe series spinning out of the publisher's First Strike event. The reason for the cancellation is given as poor sales, even before the final orders for the first issue are in. Writer Aubrey Sitterson gave an interview to Bleeding Cool, where he touched on the cancellation.

"IDW told me they made the decision due to low sales."

The publisher also told the writer earlier this month that the series was being cancelled after issue three.

"Unfortunately, IDW told me early this month that Scarlett's Strike Force was being canceled after issue #3," writer Aubrey Sitterson told Bleeding Cool in an exclusive interview. "And with up through issue #4 already written, that means ending on a pretty outrageous cliffhanger."

Scarlett's Strike Force was originally announced in September, but has had a lack of PR and marketing surrounding it following a backlash to a tweet by Sitterson regarding 9/11. What Sitterson describes as "a vocal minority" has had it out for him from the start, taking issue with his version of Salvo as a Samoan woman and a homoerotic variant cover by Ed Luce. IDW initially supported Sitterson, but then walked back their own support.

In Sitterson's Bleeding Cool interview, he expanded on the lack of publicity around the book.

"Outside of social media, this is actually the first promotion I've done for the book in more than two months. When everything went down in September, IDW told me that if I wanted to stay on the book, I couldn't do interviews or anything to promote it, and IDW PR even shut down a podcast interview I lined up," Sitterson told Bleeding Cool. "Folks were really mad — I mentioned the death threats earlier — and IDW said they didn't want me rubbing it in people's faces that I still had a job, so there were a few weeks where I wasn't allowed to even mention Scarlett's Strike Force or the First Strike issues that were coming out at the time."

It seems that instead of outright firing Sitterson following the 9/11 backlash, IDW suffocated the title through a lack of promotion and publicity, giving themselves an out to try to appear as non-partisan as possible.

Scarlett's Strike Force #1 was originally set to release December 20.





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About the Author - Tim Midura


Born in the frozen tundra of Massachusetts, Tim Midura has long possessed a love for comic books and records. After stealing the beard of Zeus and inventing the pizza bagel, a much more heavily tattooed and bearded Tim Midura has finally settled in San Diego. He's the world's first comics journalist who doesn't want to become a comics writer. Find him on twitter, facebook or by email.


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