Monday, January 21, 2019 • Evening Edition • "ISIS approved!"

Marvel Backtracks On Freely Orderable Legacy Lenticular Covers

Written by Tim Midura on Tuesday, January 09 2018 and posted in News with Benefits

Marvel Backtracks On Freely Orderable Legacy Lenticular Covers

As if Marvel's variant cover ordering wasn't difficult enough.

Source: Marvel Retailer Newsletter

In its retailer newsletter last week, Marvel revealed that it would be greatly opening up its Legacy lenticular variant program. Retailers who had already ordered a first or second printing of a second Legacy issue would be able to freely order a lenticular variant cover. This would be game-changing as some of the covers were highly incentivized to get retailers to over order on titles they wouldn't be able to sell and this program would flood the market with this covers, bringing down their value.

This week, Marvel backtracked on this position, likely due to retailer outrage.

Please note that Marvel Comics' Lenticular Legacy Homage Variant offer– initially announced in the January 4 Marvel Mailer — has been cancelled.
No orders have shipped, or will ship, from this promotion.

Which was a stupid move on Marvel's part in the first place. But given their track record, it's what we expect.


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About the Author - Tim Midura

Born in the frozen tundra of Massachusetts, Tim Midura has long possessed a love for comic books and records. After stealing the beard of Zeus and inventing the pizza bagel, a much more heavily tattooed and bearded Tim Midura has finally settled in San Diego. He's the world's first comics journalist who doesn't want to become a comics writer. Find him on twitter, facebook or by email.

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