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Marvel Apologizes For Selling Cheap Comics, Vows To Increase Prices

Written by Tim Midura on Thursday, April 05 2018 and posted in News with Benefits

Marvel Apologizes For Selling Cheap Comics, Vows To Increase Prices

Marvel has been undercutting stores with $0.99 collections on Comixology for some time now.

Source: Diamond Retailer Summit

The first question asked to Marvel Comics at the Diamond Retailer Summit was about Comixology selling new collected editions for only $0.99. Undercutting isn't a strong enough word for what this is doing to local comic shops.

Editor-In-Chief Akira Yoshida fielded the question, passing the buck like a seasoned pro.

"I don't mean to pass the buck, but it isn't something we did. We sell [Amazon/Comixology] the comics at the same price [we sell them to you]. Just like you offer discounts, they do the same.

It is undercutting all of you. It's not fair. We are aware of it and are addressing it. It's not a Marvel issue. It's an Amazon policy that we are trying to get to the bottom of. I don't want to pass the buck."

A retailer said that no one would order the $24.99 Marvel Knights reprints if they were going to appear the same week on Comixology for only $0.99.

Apparently SVP David Gabriel and Publisher John Nee are in talks to try to change things, but Marvel is known for only being open to change on the surface.

It's unclear why Marvel wouldn't have a say in the pricing of their books as they need comic book stores to survive in order for them to survive. If anything, they have Disney behind them to push their weight around. But the summit was a good way for Yoshida to pass the back.


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About the Author - Tim Midura

Born in the frozen tundra of Massachusetts, Tim Midura has long possessed a love for comic books and records. After stealing the beard of Zeus and inventing the pizza bagel, a much more heavily tattooed and bearded Tim Midura has finally settled in San Diego. He's the world's first comics journalist who doesn't want to become a comics writer. Find him on twitter, facebook or by email.

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