Ask any comics professional and they'll tell you that preorders are the only thing that matters. They're the lifeblood of the comics industry. If you're not preordering comics, you might as well be murdering your mother. Everyone from Peter David to Brian Michael Bendis toes the line. Preorder or die.
But apparently no one told freshly minted Marvel Comics writer Matt Rosenberg about this. You would assume it would be covered extensively in Scott Snyder's DC writing class, but maybe Rosenberg was outside smoking with the cool kids when Snyder taught it.
Yes on some small level each issue preordered at your LCS can help the life of the book. But that is NEVER on the individual reader. Buy your books how you want. Don't feel guilty. It's not your job to care about sales numbers & attrition rates. It's your job to enjoy your books.— Matthew Rosenberg (@AshcanPress) April 19, 2018
If we enjoyed comic books, we'd be out of work.
And that's not to say if you ENJOY buying singles because you feel like it helps books and creators continue to exist you shouldn't. You definitely should. Comics is such a small industry that a few dozen dedicated fans makes a HUGE difference.— Matthew Rosenberg (@AshcanPress) April 19, 2018
So if you like it do it, if you don't like it don't. I feel like I made this more confusing than it needs to be? Basically do stuff you like.— Matthew Rosenberg (@AshcanPress) April 19, 2018
As long as that stuff you like is paying the high price of comics.