Comichron, the number one authority in comic book sales numbers, has estimated that North American comic sales dropped 6.5% in 2017 over 2016. Total comics and graphic novel sales to consumers in the U.S. and Canada remained over $1 billion at $1.015 billion in 2017, a $70 million decrease from sales in 2016.
Comichron's John Jackson Miller said 2017's third quarter was the worst period comparatively in year-over-year sales.
Comichron estimates that over half of the year's comic sales came from comic book stores, while nearly another whole half came from book channels. Digital downloads and newsstands made up about 10%.
To no surprise since they're more expensive, graphic novels took $570 million in sales, followed by comics at $355 million. Digital comics pulled up the rear at $90 million. Some big threat those were.