Mattel, the toy company behind Barbie and Masters of the Universe, has announced the launch of Mattel Films. The new division will develop movies movies based on the company's toy lines, likely in an attempt to replicate what Hasbro has done with Transformers. Oscar-nominated producer Robbie Brenner has been appointed as head of Mattel Films as executive producer, reporting to Ynon Kreiz, Mattel's chairman and CEO.
Brenner was nominated for an Academy Award for Best Picture for Dallas Buyers Club and her film Burden won the 2018 Sundance Film Festival Audience Award. She's overseen production on movies including The Fighter, Mirror Mirror, and Dear John.
I personally can't wait for the Hot Wheels movie franchise ripping off Fast and the Furious.