Warner Bros. has created Warner Bros Global Brands and Experiences, an umbrella division that will encompass DC, Warner Bros Consumer Products, Themed Entertainment, and a new global franchise team. Pam Lifford, who ran the consumer products division, has been named president of the new division.
According to Warners, Lifford's duties include a lot of corporate-speak:
"all-new fan-engagement business opportunities as well as working to align the current fan-focused activities of WBCP, Themed Entertainment and DC that lend themselves to next-level development. She'll also work with all divisions of the studio to ensure that every touchpoint for cross-divisional and cross-company collaboration is maximized. Additionally, she will coordinate with WarnerMedia sister companies HBO and Turner as well as various AT&T divisions when appropriate."
DC co-publishers Jim Lee and Dan Didio now will report to Lifford.