The New York bar Dead Rabbit has filed a trademark lawsuit against Image Comics and Forbidden Planet for $2 million. In September, a trademark registration by DRT (Dead Rabbit) for Dead Rabbit to cover "Comic books; Fiction books on a variety of topics; Non-fiction books on a variety of topics; Recipe books," was approved by the US government.
On October 22, DRT sent a Cease And Desist letter to both Image Comics and Forbidden Planet to stop publishing, distributing and marketing Gerry Duggan and John McCrea's Dead Rabbit comic. The first issue was released on October 3, while the second issue was released November 7. Image Comics issued a mandatory recall of both issues this past Monday.
The claim is being brought in New York as Forbidden Planet operates in New York and Image Comics sold to New York stores and appeared at New York Comic Con promoting the comic.
The bar is seeking $2 million each from Image Comics and Forbidden Planet.