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Marvel Tries Appeasement in War With Retailers Over Digital Comics

Marvel Tries Appeasement in War With Retailers Over Digital Comics

Onward into the digital age with Marvel Comics! With a safety net!



As more and more comics are going day-and-date digital, and as companies dip their toes into experimenting with lower digital prices, many comics retailers have adopted a mob-tactics style of response, such as threatening to stop stocking Dark Horse comics if Dark Horse dared to offer customers a fair price on online comics.

Why? Because retailers fear competition in a market where a dwindling readership of less than 200,000 American customers are being forced to pay $4 or more for a single issue decompressed comic book.

As a result, publishers are forced to continue to squeeze more money out of existing customers for the same products instead of providing greater value for a cheaper price and expanding their customer base.

Maybe this press release from Marvel will serve to appease some retailer and turn them from the path of base thuggery:


Buy A Marvel Digital Comic & Get A $5 Coupon For Your Local Comic Store!

Kick off the New Year by discovering the world of the Marvel Comics app and receiving a $5.00 coupon for your local comic store! That's right, if you purchase* a comic on the Marvel Comics app on January 7th, between 12:01am EST and 11:59pm EST, you will be e-mailed a coupon (on January 8th)** valued at five dollars to be used for any Marvel comics purchase at your local comic store. Please note that only one coupon is available per user during this limited-time offer and may only be redeemed at select comic shops..***

"We're big believers that everything we do with the Marvel Comics app brings new fans to our great medium and we want to make sure those same fans discover the  great comic book stores out there," said David Gabriel, Senior Vice-President of Sales, Marvel Entertainment. "For our fans, this is a great chance to digitally try out a new series you've heard about—and get a great coupon to use on the Marvel comics you buy at your local shop each Wednesday!"

In 2011, Marvel Comics continued its innovation in the world of digital comics, offering free digital copies with the purchase of select print comics at no extra cost; offering unparalleled retailer incentives related to digital comics redemptions; and announcing plans to include codes for free digital copies with the Marvel: Season One graphic novels and all Ultimate Comics series in 2012.

"As we continue to grow the digital comics world, we want to make sure it's always to the benefit of the medium and our comic shop retail partners," said Peter Phillips, Senior Vice President & General Manager, Marvel Digital Media Group. "This coupon is a great way for us to let more of our fans know about their local comic store and incentivize them to make the trip there. At the end of the day, our goals in the print and digital mediums are the same—bring more fans to comics."

This weekend, there's only one place to be for the can't-miss Marvel deal of year—purchase a comic on the Marvel Comics app and get your $5.00 coupon for use at your local comic store!

Retailers: please check the Marvel Mailer and Diamond Retailer site for more information, including a detailed FAQ, on this special offer

*To receive this coupon you must be logged in with a Marvel account. If you don't have an account, go register for free in the 'My Comics' section of the Marvel Comics app or at Marvel.com.
**This coupon expires on February 6th,  2012 at 11:59PM EST.

***Fans: The e-mail containing your coupon will also include a link to help you find the closest qualifying store(s).


Marvel Tries Appeasement in War With Retailers Over Digital Comics

Marvel Tries Appeasement in War With Retailers Over Digital Comics

To find a comic shop near you, visit www.comicshoplocator.com or call 1-888-comicbook.

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit www.marvel.com


Source: Press Release
Written or Contributed by: Jude Terror
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About the Author - Jude Terror


Jude Terror is the Webmaster Supreme of The Outhouse and a sarcastic ace reporter dedicated to delivering irreverent comics and entertainment news to The Outhouse's dozens of loyal readers. Driven by a quest for vengeance, Jude Terror taught himself to program and joined The Outhouse. He instantly began working toward his goal of forcing the internet comics community to take itself less seriously and failing miserably.  Ironically, our webmaster, whose website skills know no end, has very little understanding of social networks or how they work.  Regardless, you can find him on Twitter, Facebook, and Tumblr, but would probably have the most luck just emailing him.

 


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