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Super Hero Franchises Drive Revenue Across Screens

Written by Jude Terror on Thursday, May 03 2012 and posted in News with Benefits
Super Hero Franchises Drive Revenue Across Screens

Peoplelove superheroes... just not comic books. :(

PORTLAND, Ore., May 3, 2012 /PRNewswire/ -- With the much anticipated premiere of "The Avengers" looming, Rentrak (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today reported that Super Hero franchises have helped bolster box office returns and drive revenue across screens.

In an analysis of the top action hero movie franchises including "Batman," "Fantastic Four," The Incredible Hulk," "Iron Man," Spider-Man," and "X-men,"  Rentrak shows that movie distributors have a sophisticated understanding of how to optimize the value of their inventory.   Not only do movies that open in more locations gross higher dollars, those movies also earn higher per theater dollars.  The studios, in partnership with the theater chains, are making sure that the maximum amount of revenue can be gained at both the gross and per capita level.  The two graphs below illustrate this point.  Graph 1 shows how gross dollars move as more theaters are included. Graph 2 shows how per capita theater dollars increase as super hero movies play in more theaters.

Action hero movies also do well in the home entertainment market. Top-10 lists for the most popular comic book and Super Hero movies for DVD and BD sales and VHS, DVD and BD rentals are listed below.

Top-10 DVD and BD Sellers:

Rank Title      Box Office        Studio      Release Date
---- -----      ----------        ------      ------------
1    The Dark Knight       $533.4 Warner Bros. (NYSE: TWX)  12/9/2008
---  ---------------       ------ -----------------------   ---------
2    Iron Man              $318.6 Paramount (NASDAQ: VIA)   9/30/2008
---  --------              ------ ----------------------    ---------
3    Batman Begins         $205.3 Warner Bros. (NYSE: TWX) 10/18/2005
---  -------------         ------ -----------------------  ----------
4    Spider-Man 3          $336.5 Sony (NYSE: SNE)         10/30/2007
---  ------------          ------ ---------------          ----------
5    Fantastic Four        $154.7 Fox (NASDAQ: NWS)         12/6/2005
---  --------------        ------ ----------------          ---------
6    X-Men: The Last Stand $234.4 Fox (NASDAQ: NWS)         10/3/2006
---  --------------------- ------ ----------------          ---------
7    Iron Man 2            $312.4 Paramount (NASDAQ: VIA)   9/28/2010
---  ----------            ------ ----------------------    ---------
8    Ghost Rider           $115.8 Sony (NYSE: SNE)          6/12/2007
---  -----------           ------ ---------------           ---------
9    The Incredible Hulk   $134.8 Universal (NYSE: CCS)    10/21/2008
---  -------------------   ------ --------------------     ----------
10   Superman Returns      $200.1 Warner Bros. (NYSE: TWX) 11/28/2006
---  ----------------      ------ -----------------------  ----------
Source: Rentrak. This chart represents the Top-10 ranked combined comic book & Super Hero DVD and BD films ranked by units sold through brick and mortar stores in the U.S. (DVD from 2005 to present and BD from 2010 to present).

Top-10 VHS, DVD and BD Rentals:

Rank Title Box Office        Studio     Release Date
---- ----- ----------        ------     ------------
1    Spider-Man       $403.7 Sony (NYSE: SNE)         11/1/2002
---  ----------       ------ ---------------          ---------
2    Batman Begins   $205.3 Warner Bros. (NYSE: TWX) 10/18/2005
---  -------------   ------ -----------------------  ----------
3    The Punisher      $33.7 Lionsgate (NYSE: LGF)     9/7/2004
---  ------------      ----- --------------------      --------
4    Blade II         $81.7 Warner Bros. (NYSE: TWX)   9/3/2002
---  --------          ----- -----------------------   --------
5    Spider-Man 2     $373.4 Sony (NYSE: SNE)        10/30/2007
---  ------------     ------ ---------------         ----------
6    Iron Man         $318.6 Paramount (NASDAQ: VIA)  9/30/2008
---  --------         ------ ----------------------   ---------
7    Daredevil        $102.5 Fox (NASDAQ: NWS)        7/29/2003
---  ---------        ------ ----------------         ---------
8    X2: X-Men United $215.0 Fox (NASDAQ: NWS)       11/25/2003
---  ---------------- ------ ----------------        ----------
9    Hulk             $132.2 Universal (NYSE: CCS)   10/28/2003
---  ----             ------ --------------------    ----------
10   Hellboy           $59.0 Universal (NYSE: CCS)    7/27/2004
---  -------           ----- --------------------     ---------
Source: Rentrak. This chart represents the Top-10 ranked combined comic book & Super Hero VHS, DVD, and BD films ranked by units sold through brick and mortar stores in the U.S. from 2001 to the present.

As the trusted standard for all studio box office reporting, Rentrak provides intelligence into overnight theatre-level reporting across the global theatrical market. Rentrak delivers real time geographic-specific box office collection which provides users with instant analysis of 99 percent of the domestic box office landscape and from 17,000 theaters representing 80,000 screens in over 25 territories* globally. Rentrak's Retail Essentials measures weekly consumer sales activity on standard DVD and Blu-ray Disc titles in the U.S. brick-and-mortar channel and Rentrak's Home Video Essentials is an exclusive rental point-of-sale (POS) tracking system, which calculates title-level performance via rental transactions on over 65,000 DVD and video game properties in the brick?and?mortar, by-mail/online subscription and kiosk channels across North America.

*Territory is a movie industry term for a region of the world representing multiple countries.

Super Hero Franchises Drive Revenue Across Screens

Super Hero Franchises Drive Revenue Across Screens

Source: Press Release
Written or Contributed by: Jude Terror

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About the Author - Jude Terror

Jude Terror is the Webmaster Supreme of The Outhouse and a sarcastic ace reporter dedicated to delivering irreverent comics and entertainment news to The Outhouse's dozens of loyal readers. Driven by a quest for vengeance, Jude Terror taught himself to program and joined The Outhouse. He instantly began working toward his goal of forcing the internet comics community to take itself less seriously and failing miserably. A certified trash eater ruining the pristine field of comics journalism with his sarcasm and goofiness, Jude Terror is secretly friendly and congenial, so if you've got a complaint, why not just bring it up to him instead of subtweeting like a jackass, jackass? You can find him on Twitter or try your luck with an email, but keep in mind that he is notoriously unreliable and may not get back to you right away. Unless you want to send him free stuff, in which case he'll get back to you immediately.

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