Diamond has released their sales numbers for May 2012. Inside, find our thoughtful analysis.
Avengers vs. X-Men #4 and Avengers vs. X-Men #3 took the two top spots on the sales charts, which obviously means that Marvel is the greatest company in the universe and DC Comics' nu52 reboot is a complete and utter failure. In other news, DC Comics' books, including Justice League, Batman #9, and Batman Annual #1 took 7 of the top 10 spots, which obviously means that DC is the greatest company in the universe, and their nu52 reboot is a lasting success. Marvel took 35% of the retail market share vs. DC's 33%, and 39% of the unit market share vs. DC's 37%, so clearly Marvel is the greatest company in the universe and DC sucks and their nu52 reboot is a resounding failure. DC dominated the graphic novel chart while Marvel failed to place in the top ten at all, which definitely shows that DC is the greatest company in the universe and Marvel will never be able to compete with their nu52 reboot. None of this news bodes well for Vertigo.
Here's the official announcement from Diamond:
Diamond Announces Top Products For May 2012
(BALTIMORE, MD) — (June 8, 2012) — The battle between Marvel Comics' top teams reaches the surface of the moon in the publisher's Avengers Vs. X-Men #4, the best-selling comic book to specialty retailers in May 2012, according to information provided by Diamond Comic Distributors, the world's largest distributor of comics, graphic novels, and pop culture merchandise.
Marvel Comics was May's leading publisher in both Retail Dollar and Unit Market Shares with 35.32% and 38.64% respectively. DC Entertainment, which had seven of the month's top ten best-selling comics, was second in both Retail Dollar and Unit Market Shares with 32.73% and 36.72% respectively.
Sales overall continued to be strong for the year, with comics sales up nearly 21% over the first five months of 2011 and graphic novel sales up nearly 13% for the same period.
Earth's greatest heroes joined forces to defeat an invasion by Darkseid and his Parademons in Geoff Johns and Jim Lee's Justice League Volume 1: Origin, and this hardcover collection of the first six issues of DC Comics' best-selling Justice League series from DC Comics was the top selling graphic novel in May.
Based on Warner Bros. Interactive Entertainment's best-selling video game Batman: Arkham City, DC Collectibles' Batman: Arkham City Series 2 Action Figures were the best-selling toy product to specialty retailers in May.
WizKids/NECA's latest Magic the Gathering expansion, Avacyn Restored, had a strong debut in May with the expansion's booster packs topping the games sales charts and the Fat Pack, Intro Decks, and Event Decks all placing in the top ten.
PUBLISHER MARKET SHARES
COMPARATIVE SALES STATISTICS
|MAY 2012 VS. APRIL 2012|
|MAY 2012 VS. MAY 2011|
|YEAR-TO-DATE 2012 VS. YEAR-TO-DATE 2011|
TOP 10 COMICS
|1||AVENGERS VS. X-MEN #4||$3.99||MAR120534||MAR|
|2||AVENGERS VS. X-MEN #3||$3.99||MAR120530||MAR|
|4||JUSTICE LEAGUE #9||$3.99||MAR120159||DC|
|5||BATMAN ANNUAL #1||$4.99||MAR120188||DC|
|6||AVX VS #2||$3.99||MAR120528||MAR|
|7||BATMAN INCORPORATED #1||$2.99||MAR120149||DC|
|8||DETECTIVE COMICS #9||$3.99||MAR120189||DC|
|9||ACTION COMICS #9||$3.99||MAR120176||DC|
|10||GREEN LANTERN #9||$2.99||MAR120204||DC|
TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS
|1||JUSTICE LEAGUE VOLUME 1: ORIGIN HC||$24.99||JAN120299||DC|
|2||BATMAN VOLUME 1: THE COURT OF OWLS HC||$24.99||JAN120300||DC|
|3||THE WALKING DEAD VOL. 1: DAYS GONE BYE TP||$9.99||JUL068351||IMA|
|4||BATMAN: DEATH BY DESIGN DELUXE EDITION HC||$24.99||JAN120285||DC|
|5||ANIMAL MAN VOLUME 1: THE HUNT TP||$14.99||FEB120247||DC|
|6||THE WALKING DEAD VOL. 4: HEARTS DESIRE TP||$14.99||SEP088205||IMA|
|7||KICK-ASS 2 PREMIERE HC (MR)||$24.99||MAR120637||MAR|
|8||THE WALKING DEAD VOL. 2: MILES BEHIND US TP||$14.99||SEP088204||IMA|
|10||GREEN LANTERN VOLUME 1: SINESTRO HC||$22.99||JAN120301||DC|
TOP 10 TOYS
|1||BATMAN: ARKHAM CITY SERIES 2 ACTION FIGURES||JAN120380||DC|
|2||MARVEL SELECT: AVENGERS MOVIE HULK ACTION FIGURE||DEC111596||DST|
|3||MASS EFFECT 3 SERIES 2 ACTION FIGURES||NOV118167||BIG|
|4||MASS EFFECT 3 SERIES 1 ACTION FIGURES||NOV118166||BIG|
|5||COVER GIRLS OF THE DCU: RAVEN STATUE||FEB120307||DC|
|6||JUSTICE LEAGUE: BATMAN ACTION FIGURE||MAR128193||DC|
|7||THE WALKING DEAD SERIES 1: RICK/MICHONNE PREVIEWS EXCLUSIVE ACTION FIGURE 2-PACK||AUG118185||TMP|
|8||MARVEL X BISHOUJO: ELEKTRA STATUE||JUN111918||KOT|
|10||METAL GEAR SOLID PLAY ARTS KAI: SOLID SNAKE FIGURE||JAN121896||SQU|
TOP 10 GAMES
|1||MAGIC THE GATHERING TCG: AVACYN RESTORED BOOSTER PACKS||FEB121827||WIZ|
|2||MARVEL HEROCLIX: GALACTIC GUARDIANS BOOSTER BRICK||FEB121832||NEC|
|3||MAGIC THE GATHERING TCG: AVACYN RESTORED FAT PACKS||FEB121829||WIZ|
|4||MARVEL HEROCLIX: CAPTAIN AMERICA BOOSTER PACK||APR112103||NEC|
|5||MAGIC THE GATHERING TCG: AVACYN RESTORED INTRO DECKS||FEB121830||WIZ|
|6||THE BIG BANG THEORY PARTY GAME||MAR121853||CRY|
|7||YU-GI-OH! TCG: GALACTIC OVERLORD BOOSTER PACKS||JAN128149||KON|
|8||MARVEL HEROCLIX: AVENGERS MOVIE MARQUEE PACKS||MAR121893||NEC|
|9||MAGIC THE GATHERING TCG: AVACYN RESTORED EVENT DECKS||FEB121828||WIZ|
|10||MARVEL HEROCLIX: AVENGERS MOVIE BOOSTER PACKS||JAN122087||NEC|
Written or Contributed by: Jude Terror