Monday, January 22, 2018 • Morning Edition • "If you loved Hotel Rwanda, you'll love The Outhouse."

DC Hires Ugly Models for New Ad Campaign

Written by Jude Terror on Thursday, June 28 2012 and posted in News with Benefits
DC Hires Ugly Models for New Ad Campaign

DC has decided to cut costs by employing cheap, unattractive male models in their comic con advertisements.

Having spent most of their advertising budget putting up Before Watchmen billboards around Alan Moore's house, DC found themselves in a bit of a pickle. They needed to advertise their presence at the upcoming San Diego Comic Con International but had no money to hire male models to pose for photographs, or, at least, to hire male models with defined abdominal muscles. Instead, DC has found a new pool of talent to star in the ads.

The men, many of whom are overweight, balding and featuring facial hair, are the new faces of DC, replacing more well known faces such as Batman, Superman or Wonder Woman. Unlike traditional model campaigns, which focus on attractive women in scant clothing or shirtless men with jeans cut three inches too low, these ads appear to show fully clothed dudes smirking into the camera, as if they know they shouldn't be featured in any ad campaign.

Adding insult to injury, the models are supposed to represent comic book creators, who we all know are attractive demi-gods with the physiques of Greek sculptures. There is simply no way that the model pictured in the ad below could possibly represent Scott Snyder, who we've always imagined as breathing fire from deep within his heaving, toned chest and shooting lightning out of his soul-piercing eyes. Next they'll be telling us that Brian Bendis is a bald Jewish man from Cleveland or that Steven Wacker is a grizzly woodcutter from backwater Alaska.

If DC is really looking to cut costs, perhaps they should seek out older models who may not be getting as much as work as they used to, but are still handsome enough to carry a campaign. For instance, the model used in this 1990 Levi's Jeans commercial has the sort of boyish good looks that have surely matured into a distinguished and respectable image much better suited to promoting comics and the sexually desirable men who create them.

DC Hires Ugly Models for New Ad Campaign

Source: DC Comics
Written or Contributed by: Jude Terror

Help spread the word, loyal readers! Share this story on social media:

Comment without an Outhouse Account using Facebook

We get it. You don't feel like signing up for an Outhouse account, even though it's FREE and EASY! That's okay. You can comment with your Facebook account below and we'll take care of adding it to the stream above. But you really should consider getting a full Outhouse account, which will allow you to quote posts, choose an avatar and sig, and comment on our forums too. If that sounds good to you, sign up for an Outhouse account by clicking here.

Note: while you are welcome to speak your mind freely on any topic, we do ask that you keep discussion civil between each other. Nasty personal attacks against other commenters is strongly discouraged. Thanks!
Help spread the word, loyal readers! Share this story on social media:

About the Author - Jude Terror

Jude Terror is the Webmaster Supreme of The Outhouse and a sarcastic ace reporter dedicated to delivering irreverent comics and entertainment news to The Outhouse's dozens of loyal readers. Driven by a quest for vengeance, Jude Terror taught himself to program and joined The Outhouse. He instantly began working toward his goal of forcing the internet comics community to take itself less seriously and failing miserably. A certified trash eater ruining the pristine field of comics journalism with his sarcasm and goofiness, Jude Terror is secretly friendly and congenial, so if you've got a complaint, why not just bring it up to him instead of subtweeting like a jackass, jackass? You can find him on Twitter or try your luck with an email, but keep in mind that he is notoriously unreliable and may not get back to you right away. Unless you want to send him free stuff, in which case he'll get back to you immediately.

More articles from Jude Terror
The Outhouse is not responsible for any butthurt incurred by reading this website. All original content copyright the author. Banner by Ali Jaffery - he's available for commission!