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Diamond Top Products For June Proves Internet Right - DC Out of Business

Diamond Top Products For June Proves Internet Right - DC Out of Business

Avengers Vs. X-Men #5 and #6 take the two top spots in Diamond's sales numbers for June.



Source: Diamond

The internet has been predicting the demise of DC Comics since the announcement of the reboot last year, but the pesky sales numbers have refused to cooperate. Finally, some evidence is available that can be loosely twisted to support claims of doom for the Time Warner subsidiary.

The New 52 has officially failed as all but two of the comics from DC's big marketing push failed to make the top ten.  That's correct, true believers, the New 52 gimmick has finally run its course.

Fans have finally seen the light and have moved towards decidedly non-gimmicky comics such as Avengers vs. X-Men, Spider-Men and Before Watchmen, none of which reeks even a little of cheap marketing ploys. AvX #3, possibly the deepest and most nuanced comic in the market, ranks tenth, a clear sign that now more than ever, comic book fans want depth in their books. Of course, Before Watchmen is published by DC and held four of the top ten spots, giving DC an overall win, if you want to get technical. But we don't. Suck it, DC.

By only gaining 7% market share since this time last year, DC has clearly failed to live up to expectations. Fanboys everywhere will cream their proverbial elastic wasteband big-and-tall jeans in joy today that they were right as the once popluar publishing giant will no doubt soon close its doors forever, adding to the unemployment woes the country is currently facing and likely costing Obama the upcoming election. That's right, DC is to blame for everything.

DC, through dubious marketing tactics confirmed by crazed Spider-Man writer Dan Slott, did manage to barely beat Marvel in unit market share, 38.23% to 37.82%, but Marvel delivered a decisive and brutal defeat to DC in retail market share, beating DC 33.77% to 33.03%. Nevermind that this reporter has no idea what either of those terms mean.

Throwing concepts such as sales trends, standard attrition and math out the window, we expect the return of the Old DC Universe any day now if they want to prevent total disaster, as DC proves that they obviously can't maintain the New 52 for more than six seven eight nine ten months.  When asked for a comment at a local gun store, DC head honcho Dan Didio allegedly replied, "there's only one way to escape from such shame and that's death."  He then asked this reporter for assistance in picking out a revolver.

Business analyst and voice of reason Gerald Husburger, PhD also made a comment about the sales figures, but no one gave a crap because no one ever listens to reason or actual analysis when viewing the monthly sales reports.  We're presuming that whatever he said was wrong because our grade school understanding of statistics is obviously better than whatever mathamagic he conjures up with his fancy doctorate degree. Nerd.

Here's the press release from Diamond, which reeks of a coverup:

Diamond Announces Top Products For June 2012

(BALTIMORE, MD) — (July 6, 2012) — Five X-Men with the power of the Phoenix have begun to reshape the Earth in their image and the Avengers make plans against them in Marvel Comics' Avengers Vs. X-Men #6, the best-selling comic book to specialty retailers in June 2012, according to information provided by Diamond Comic Distributors, the world's largest distributor of comics, graphic novels, and pop culture merchandise.

June saw a split decision in market share, with Marvel Comics edging DC Entertainment for the top publisher in Retail Dollars 33.77% to 33.03%, while DC Entertainment edged Marvel Comics on Unit Share 38.23% to 37.82%.

Rick Grimes and his band of survivors of the zombie apocalypse continue their quest for safety and civilization in Robert Kirkman's The Walking Dead Volume 16: A Larger World, the latest collection of the best-selling series from Image Comics and June's best-selling graphic novel.

Comics sales for the first half of 2012 showed an increase of 20.47% over the first half of 2012, and graphic novel sales increased by 13.49% in the same period. Compared to sales in the first quarter of 2012, comics sales increased by 16.79% and graphic novels by 23.91%, continuing the year's upward sales trend.

Based on this summer's new film, the Marvel Select Toys: Amazing Spider-Man Movie Figure from Diamond Select Toys presented Andrew Garfield's cinematic wallcrawler in a detailed sculpt and was June's best-selling Toy product to comics retailers.

WizKids/NECA's DC HeroClix: TDKR Boosters were the best-selling Games product to specialty retailers in June.

PUBLISHER MARKET SHARES

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 33.77%
DC ENTERTAINMENT 33.03%
IMAGE COMICS 7.36%
IDW PUBLISHING 6.22%
DARK HORSE COMICS 4.51%
DYNAMITE ENTERTAINMENT 2.82%
BOOM! STUDIOS 1.25%
EAGLEMOSS PUBLICATIONS LTD 1.21%
AVATAR PRESS INC 0.84%
TOP SHELF PRODUCTIONS 0.83%
OTHER NON-TOP 10 8.16%
 
UNIT MARKET SHARE
PUBLISHER SHARE
DC ENTERTAINMENT 38.23%
MARVEL COMICS 37.82%
IMAGE COMICS 6.45%
IDW PUBLISHING 4.16%
DARK HORSE COMICS 3.49%
DYNAMITE ENTERTAINMENT 2.35%
BOOM! STUDIOS 1.49%
AVATAR PRESS INC 0.87%
VALIANT ENTERTAINMENT LLC 0.70%
ARCHIE COMIC PUBLICATIONS 0.52%
OTHER NON-TOP 10 3.91%

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
JUNE 2012 VS. MAY 2012
COMICS -6.28% -6.50%
GRAPHIC NOVELS -15.42% -14.72%
TOTAL COMICS/GN -9.35% -7.16%
JUNE 2012 VS. JUNE 2011
COMICS 14.97% 12.14%
GRAPHIC NOVELS 2.51% -3.66%
TOTAL COMICS/GN 10.74% 10.79%
YEAR-TO-DATE 2012 VS. YEAR-TO-DATE 2011
(FIRST HALF 2012 VS. FIRST HALF 2011)
COMICS 20.47% 19.21%
GRAPHIC NOVELS 13.49% 9.53%
TOTAL COMICS/GN 18.16% 18.40%
SECOND QUARTER 2012 VS. FIRST QUARTER 2012
COMICS 16.79% 14.86%
GRAPHIC NOVELS 23.81% 18.98%
TOTAL COMICS/GN 18.97% 15.18%
SECOND QUARTER 2012 VS. SECOND QUARTER 2011
COMICS 15.81% 23.34%
GRAPHIC NOVELS 23.33% 11.53%
TOTAL COMICS/GN 18.14% 22.33%

TOP 10 COMICS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 AVENGERS VS. X-MEN #6 $3.99 APR120575 MAR
2 AVENGERS VS. X-MEN #5 $3.99 APR120569 MAR
3 BATMAN #10 $3.99 APR120193 DC
4 JUSTICE LEAGUE #10 $3.99 APR120161 DC
5 BEFORE WATCHMEN: MINUTEMEN #1 (MR) $3.99 APR120137 DC
6 BEFORE WATCHMEN: COMEDIAN #1 (MR) $3.99 APR120149 DC
7 BEFORE WATCHMEN: SILK SPECTRE #1 (MR) $3.99 APR120143 DC
8 BEFORE WATCHMEN: NITE OWL #1 (MR) $3.99 APR120155 DC
9 SPIDER-MEN #1 $3.99 APR120603 MAR
10 AVX VS #3 $3.99 APR120567 MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 THE WALKING DEAD VOLUME 16: A LARGER WORLD TP (MR) $14.99 APR120487 IMA
2 LEAGUE OF EXTRAORDINARY GENTLEMEN III: CENTURY #3: 2009 (MR) $9.95 APR121232 TOP
3 WATCHMEN TP $19.99 FEB058406 DC
4 THE BOYS VOLUME 11: OVER THE HILL WITH THE SWORDS OF A THOUSAND MEN TP $19.99 APR121021 DE
5 BATMAN: DETECTIVE COMICS VOLUME 1: FACES OF DEATH HC $22.99 FEB120245 DC
6 FATALE VOLUME 1: DEATH CHASES ME TP (MR) $14.99 APR120439 IMA
7 BATWOMAN VOLUME 1: HYDROLOGY HC $22.99 FEB120246 DC
8 THE WALKING DEAD VOL. 1: DAYS GONE BYE TP $9.99 JUL068351 IMA
9 DMZ VOLUME 12: THE FIVE NATIONS OF NEW YORK TP (MR) $14.99 MAR120276 DC
10 MORNING GLORIES VOLUME 3: P.E. TP $14.99 APR120451 IMA

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 MARVEL SELECT: AMAZING SPIDER-MAN MOVIE FIGURE FEB121518 DST
2 MARVEL SELECT: AVENGERS MOVIE: IRON MAN MK VI FIG. MAR121601 DST
3 BATMAN:ARKHAMCITY: KILLER CROC DELUXE FIGURE MAR120306 DC
4 MARVEL SELECT: AVENGERS MOVIE HAWKEYE FIGURE DEC111598 DST
5 BATMAN:ARKHAMCITY: MR. FREEZE DELUXE FIGURE MAR120304 DC
6 MARVEL SELECT: AMAZING SPIDER-MAN MOVIE: LIZARD FIGURE FEB121520 DST
7 JUSTICE LEAGUE: BATMAN ACTION FIGURE WAVE 2 APR128194 DC
8 THE DARK KNIGHT RISES: BATMAN 1/6-SCALE ICON STATUE MAR120298 DC
9 BATMAN: BLACK AND WHITE STATUE: NEW 52 BY JIM LEE FEB120310 DC
10 CAPTAINAMERICA: CLASSIC AVENGERS FINE ART STATUE NOV111607 KOT

TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 DC HEROCLIX: THE DARK KNIGHT RISES BOOSTERS APR121981 NEC
2 MARVEL HEROCLIX: CHAOS WAR APR121986 NEC
3 DC HEROCLIX: THE DARK KNIGHT RISES STARTER SET APR121983 NEC
4 MARVEL HEROCLIX: GIANT SIZE X-MEN: UNCANNY X-MEN FAST FORCES 6-PACK MAR121894 NEC
5 MARVEL HEROCLIX: GALACTIC GUARDIANS BOOSTER BRICK FEB121832 NEC
6 DC HEROCLIX: WAR OF LIGHT FAST FORCES 6-PACK MAR121891 NEC
7 SPIDER-MAN COLLECTOR’S EDITION MONOPOLY MAR121886 USA
8 YU-GI-OH! TCG: GOLD SERIES HAUNTED MINE FEB128275 KON
9 LOCKE & KEY: THE CARD GAME MAR120358 IDW
10 MAGIC THE GATHERING TCG: AVACYN RESTORED BOOSTER PACKS FEB121827 WIZ



Diamond Top Products For June Proves Internet Right - DC Out of Business

Diamond Top Products For June Proves Internet Right - DC Out of Business

Written or Contributed by: Jude Terror
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About the Author - Jude Terror


Jude Terror is the Webmaster Supreme of The Outhouse and a sarcastic ace reporter dedicated to delivering irreverent comics and entertainment news to The Outhouse's dozens of loyal readers. Driven by a quest for vengeance, Jude Terror taught himself to program and joined The Outhouse. He instantly began working toward his goal of forcing the internet comics community to take itself less seriously and failing miserably.  Ironically, our webmaster, whose website skills know no end, has very little understanding of social networks or how they work.  Regardless, you can find him on Twitter, Facebook, and Tumblr, but would probably have the most luck just emailing him.

 


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