Well, at least they did not title it the "House of New Ideas Panel"…
Marvel's "House of Ideas" panel at San Diego Comic-Con 2012 was rundown of their digital offerings. The panel, hosted by Arune Singh, consisted of Joe Quesada, David Gabriel, Peter Phillips, Ryan Penagos, Nick Lowe, and Axel Alonso.
Marvel Digital Comics Unlimited, Infinite comics, Marvel AR, and their internet and social offerings were on the agenda. Plus, some special news about a new Marvel digital comics shop and some bonus content included with AvX #10.
Source: SDCC 2012: Liveblog Central
First up was discussion of Marvel Digital Comics Unlimited (Marvel Comics app), and the free digital codes found in many of their #3.99 books. Gabriel said that if that the codes get a good response, they'd put them in all books. They are also putting these codes in to collections and hardcovers. In a sort of a reverse, some Infinite Comics will be put in print for the first time in the upcoming Avengers Vs X-Men hardcover.
Gabriel also mentioned the Doctor Doom Infinity Gauntlet figure promotion available with a subscription to the Marvel Digital Comics Unlimited service.
Marvel also launched an online digital comics shop at: http://comicstore.marvel.com/
The panel then moved on to Infinite comics. We were reminded that if you bought Avengers Vs X-Men #1 and/or #6, a coupon for the digital version plus the Infinite comic is included (or you can buy the Infinite comic separate for $.99 each). They then announced that Avengers Vs X-Men #10's digital content would include another Infinite comic by Mark Waid and Reilly Brown.
Marvel AR (Augmented Reality) was the next topic. The Marvel AR allows you to use your mobile device to scan a special code and get content. Every Marvel NOW! comic will have an AR badge on its cover so you can get a recap in the comic store (what's that?).
Discussed and shown were the Mighty Marvel Podcast and This Week in Marvel and the YouTube channel which includes original programming such as "The Watcher" and "Marvel Super Heroes: What The--?!".
Quesada sees Marvel's social efforts (eg. Twitter, Facebook, etc) as an outgrowth of the old Stan Soapbox columns. Facebook also has the game Avengers Alliance, which they also mentioned.
Finally, another app was recommended to the SDCC crowd, the Avengers Second Screen app. This app will help the audience to find out more about how to see a special showing of "Item 47".
The panel ended with some Q&A.
Written or Contributed by: sdsichero