The studio is bidding to purchase Classic Media, owner of a number of classic characters.
Source: The New York Times
The New York Times is reporting that Dreamworks, the studio that brought us Shrek, Kung Fu Panda, and How to Train Your Dragon, has placed a $150 million dollar bid for Classic Media, owner of a number of classic and lucrative properties.
Classic Media owns what can only be described as a smorgasboard of classic properties, including the Harvey Comics catalog of Casper, Wendy the Witch and Richie Rich, the Jack Wrather catalog, which includes the Lone Ranger and Lassie, and the Jay Ward Productions catalog, which includes Rocky and Bullwinkle, George of the Jungle and Dudley Do-Right.
Classic Media also owns the rights to the Filmation catalog, which includes the Masters of the Universe, but it's a bit unclear whether Mattel or Classic Media actually owns the rights to He-Man, She-Ra and other classic characters. After a bit of research, it appears that Mattel owns the rights to He-Man, She-Ra and other core characters and concepts, but that Classic Media owns the rights to any characters introduced in the cartoons. Sony currently holds the rights to a He-Man movie, but if/when they expire, it appears that they would revert over to Classic Media, who owns the television/movie rights to the character. This is all conjecture, of course, and is based off the 45 minutes of research that went into writing this article.
Should Dreamworks purchase Classic Media, their catalog would grow immensely. Where's Waldo, Lamb Chop, Veggie Tales, and even ancillary rights to Dick Tracy are also included in the company's catalog.
Written or Contributed by: ThanosCopter