The problem of comic book publishers unable to meet demand for their books is becoming even more apparent, as IDW announced return printings on thirteen books.
It's no secret - comic book companies just can't print enough comics. The industry spends countless minutes planning their publishing schedules, but time and again, publishers are forced into embarrassing situations where they must send out announcements with headlines like "Such and Such Sells Out and Goes Back to Press for Second Printing!" The Outhouse feels very bad for these companies, and is willing to do whatever we can to help them get a handle on their publishing strategies.
With that in mind, we feel we are only doing our duty by publishing this shameful release from IDW, so that the company can own up to its flaws and work to become better. Stick with it, IDW. We know you can get this situation under control.
Thirteen Years and Stronger Than Ever!
IDW Publishing rings in its teen years with a string of successes
San Diego, CA (May 16, 2012) – Buoyed by extraordinary fan response, explosive material, and a dedicated retail market, IDW is spending a lot of year thirteen making repeated trips to the printer!
Going back to press on multiple books, including Popeye #1, Road Rage #1 and #2, TRANSFORMERS: Robots in Disguise #1, TRANSFORMERS: More Than Meets the Eye #1, and multiple printings of Teenage Mutant Ninja Turtles #1-5, to name a few, has given IDW a lot of work to do and a lot to think about. That's to say nothing of the fact that this week brought sell-outs of Frankenstein Alive, Alive! #1 and TRIO #1!
"In all my years in the Direct Market, I'm not sure I've ever seen things blow up quite like this," said Publisher and CEO Ted Adams. "We've been overprinting aggressively, and still not meeting demand. The initial orders we're seeing are huge, and the increases we're seeing at Final Order Cut-off are substantial."
It should also be clear to fans and retailers alike that this wave of comics awesomeness has far from crested. Extremely strong sales of Mars Attacks, KISS, Godzilla, and the hotly-anticipated Star Trek: The Next Generation and Doctor Who crossover, among others, are just a handful of indicators screaming that IDW does not plan to stop putting out some of the industry's most popular and prosperous titles.
With more launches on the way later this year, from The Crow to Judge Dredd, clearly the publisher shows no signs of slowing down.
For those intrepid retailers out of stock on the titles mentioned above, here are the second printings now available from Diamond:
MAR128262 - POPEYE #1 (OF 4) 2ND PTG
DEC118180 - STEPHEN KING JOE HILL ROAD RAGE #1 (OF 4) 2ND PTG
DEC118133 - TRANSFORMERS MORE THAN MEETS EYE ONGOING #1 2ND PTG
DEC118181 - TRANSFORMERS MORE THAN MEETS EYE ONGOING #2 2ND PTG
DEC118134 - TRANSFORMERS ROBOTS IN DISGUISE ONGOING #1 2ND PTG
DEC118182 - TRANSFORMERS ROBOTS IN DISGUISE ONGOING #2 2ND PTG
OCT118132 - TEENAGE MUTANT NINJA TURTLES ONGOING #1 GLOBAL CONQUEST ED
OCT118133 - TEENAGE MUTANT NINJA TURTLES ONGOING #2 GLOBAL CONQUEST ED
OCT118134 - TEENAGE MUTANT NINJA TURTLES ONGOING #3 GLOBAL CONQUEST ED
OCT118135 - TEENAGE MUTANT NINJA TURTLES ONGOING #4 GLOBAL CONQUEST ED
OCT118136 - TEENAGE MUTANT NINJA TURTLES ONGOING #5 GLOBAL CONQUEST ED
OCT118137 - TMNT MICRO SERIES #1 RAPHAEL GLOBAL CONQUEST ED
DEC118132 - TMNT MICRO SERIES #2 MICHELANGELO GLOBAL CONQUEST ED
Visit www.IDWPublishing.com to learn more about the company and its top-selling books. IDW can also be found at http://www.facebook.com/#!/idwpublishing and http://tumblr.idwpublishing.com/ and on Twitter at @idwpublishing.
About IDW Publishing
IDW is an award-winning publisher of comic books, graphic novels and trade paperbacks, based in San Diego, California. Renowned for its diverse catalog of licensed and independent titles, IDW publishes some of the most successful and popular titles in the industry, including: Hasbro's The TRANSFORMERS and G.I. JOE, Paramount's Star Trek; HBO's True Blood; the BBC's DOCTOR WHO; Nickelodeon's Teenage Mutant Ninja Turtles; Toho's Godzilla; Wizards of the Coasts Magic: The Gathering and Dungeons & Dragons; and the Eisner-Award winning Locke & Key series, created by best-selling author Joe Hill and artist Gabriel Rodriguez. IDW is also home to the Library of American Comics imprint, which publishes classic comic reprints, and Yoe! Books, a partnership with Yoe! Studio.
IDW's critically- and fan-acclaimed series are continually moving into new mediums. Currently, Warner Brothers is developing Lore into a film with Dwayne Johnson while Jerry Bruckheimer Films and Disney are creating a feature film based on World War Robot, and Michael Bay's Platinum Dunes and Sony are bringing Zombies vs. Robots to film.
Source: Press Release
Written or Contributed by: Jude Terror
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