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Jim Zub Claps Back At Anon Who Asked What He's Going To Do About Marvel Comics Being Bad

Written by Tim Midura on Friday, September 22 2017 and posted in News with Benefits

Jim Zub Claps Back At Anon Who Asked What He's Going To Do About Marvel Comics Being Bad

Zub has always been open about the industry.


Source: Tumblr

As long as Jim Zub has been in comics, he's always been open and transparent about his experiences in the industry. Over the course of his career, he's written for ImageIDWMarvelDynamiteDark Horse, and more. He has a very active Tumblr account as well, where he'll reply to even anonymous people.

The question he most recently answered was:

Your platitudes about defying harassment are great and all but none of you comic pros are listening to the real complaint that kicked all this up in the first place. The work is BAD. Characters with long histories are being awkwardly changed to fit a political agenda instead of servicing a good story. Marvel doesn't feel like Marvel so fans are fleeing. Sales are down. What are you going to do about it?

Zub opens with a hell of a clap back.

First off, they're not "platitudes." Either you believe other people should be treated with respect and be free to exist online without being stalked or fearful for their safety or you don't. It's cut and dry. Condoning that, whatever your end goals may be, camps you out with people who are disrespectful at the top end and downright criminal at the bottom. Decide if this is the hill you really want to die on with the "allies" you have on your side.

He addresses the next part of the question about comics sales being down overall.

The comic industry is going through upheaval, absolutely. If we have to be honest though, so is all of media. Piracy is slamming into instant access entertainment and that's splintering our attention more than ever before. New comics (dozens every week) aren't just competing with each other, they're competing with streaming movies/TV, video games, craft beers, and newly accessible deep archives of the best (and worst) comics from the start of publishing. That doesn't even count foreign content like manga, also available for deep dives and also fighting for your dollar. I don't think it's fair to just say sales are low because the work is bad and not acknowledge that almost every media is going through similar rocky times. People are reassessing where their entertainment dollars go across the board and things are shaking up - period.

He continued, touching on the idea that companies change over time and that the Marvel of our youth isn't the same Marvel it is now.

Marvel of the 70′s wasn't Marvel of the 60′s.

Marvel of the 80′s wasn't Marvel of the 70′s.

Marvel of the 90′s wasn't Marvel of the 80′s.

You get the idea. We can't trap this stuff in amber. The Marvel Universe is a dynamic creative sandbox that reflects the time we live in while also carrying decades of continuity on its back. It's wonderful and ridiculous, and can't be fully encompassed in one character, one series, or one time. The stories that inspired me color my work in the same way the stories that inspired you color your perception of what's happening now.

He even went on to explain that he doesn't run Marvel Comics.

I don't run Marvel. If I did it would reflect my creative ideas more intensely, but it would also need to incorporate other people, other ideas, and the twists and turns the world throws at it. Compromise and collaboration is how this stuff gets done. It's how the world actually functions. Acknowledge that not every title needs to fit your personal sensibilities in order to be "worthy." Variety is an important part of the search for quality.

Read Zub's full response here.





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About the Author - Tim Midura


Born in the frozen tundra of Massachusetts, Tim Midura has long possessed a love for comic books and records. After stealing the beard of Zeus and inventing the pizza bagel, a much more heavily tattooed and bearded Tim Midura has finally settled in San Diego. He's the world's first comics journalist who doesn't want to become a comics writer. Find him on twitter, facebook or by email.


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